com.google.api.ads.dfp.jaxws.v201711

Enum Column

java.lang.Object

java.lang.Enum<Column>

com.google.api.ads.dfp.jaxws.v201711.Column

All Implemented Interfaces:

Serializable, Comparable<Column>

public enum Column
extends Enum<Column>

Java class for Column.

The following schema fragment specifies the expected content contained within this class.

 <simpleType name="Column">
   <restriction base="{http://www.w3.org/2001/XMLSchema}string">
     <enumeration value="AD_SERVER_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_DOWNLOADED_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_TARGETED_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_CLICKS"/>
     <enumeration value="AD_SERVER_TARGETED_CLICKS"/>
     <enumeration value="AD_SERVER_CTR"/>
     <enumeration value="AD_SERVER_CPM_AND_CPC_REVENUE"/>
     <enumeration value="AD_SERVER_CPD_REVENUE"/>
     <enumeration value="AD_SERVER_CPA_REVENUE"/>
     <enumeration value="AD_SERVER_ALL_REVENUE"/>
     <enumeration value="AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM"/>
     <enumeration value="AD_SERVER_WITH_CPD_AVERAGE_ECPM"/>
     <enumeration value="AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS"/>
     <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
     <enumeration value="AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_SERVER_CODE_SERVED_COUNT"/>
     <enumeration value="AD_SERVER_UNFILTERED_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_UNFILTERED_CLICKS"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CLICKS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_CTR"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_REVENUE"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
     <enumeration value="DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
     <enumeration value="ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_MATCHED_REQUESTS"/>
     <enumeration value="AD_EXCHANGE_AD_ECPM"/>
     <enumeration value="AD_EXCHANGE_CLICKS"/>
     <enumeration value="AD_EXCHANGE_ESTIMATED_REVENUE"/>
     <enumeration value="AD_EXCHANGE_COVERAGE"/>
     <enumeration value="AD_EXCHANGE_CTR"/>
     <enumeration value="AD_EXCHANGE_LIFT"/>
     <enumeration value="AD_EXCHANGE_CPC"/>
     <enumeration value="AD_EXCHANGE_AD_REQUESTS"/>
     <enumeration value="AD_EXCHANGE_AD_REQUEST_ECPM"/>
     <enumeration value="AD_EXCHANGE_AD_REQUEST_CTR"/>
     <enumeration value="AD_EXCHANGE_AD_CTR"/>
     <enumeration value="AD_EXCHANGE_VIDEO_DROPOFF_RATE"/>
     <enumeration value="AD_EXCHANGE_VIDEO_ABANDONMENT_RATE"/>
     <enumeration value="AD_EXCHANGE_MATCHED_ECPM"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE"/>
     <enumeration value="AD_EXCHANGE_AVERAGE_VIEWABLE_TIME"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_DEALS_BID_RESPONSES"/>
     <enumeration value="AD_EXCHANGE_DEALS_MATCHED_REQUESTS"/>
     <enumeration value="AD_EXCHANGE_DEALS_AD_REQUESTS"/>
     <enumeration value="AD_EXCHANGE_DEALS_MATCH_RATE"/>
     <enumeration value="AD_EXCHANGE_VIDEO_QUARTILE_1"/>
     <enumeration value="AD_EXCHANGE_VIDEO_QUARTILE_3"/>
     <enumeration value="AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE"/>
     <enumeration value="AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS"/>
     <enumeration value="AD_EXCHANGE_VIDEO_TRUEVIEW_VTR"/>
     <enumeration value="AD_EXCHANGE_THIRD_PARTY_FILL_RATE"/>
     <enumeration value="MEDIATION_IMPRESSIONS"/>
     <enumeration value="MEDIATION_ESTIMATED_REVENUE"/>
     <enumeration value="MEDIATION_ECPM"/>
     <enumeration value="MEDIATION_THIRD_PARTY_ECPM"/>
     <enumeration value="MEDIATION_FILL_RATE"/>
     <enumeration value="MEDIATION_PASSBACKS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_CTR"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE"/>
     <enumeration value="AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_IMPRESSIONS"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_CLICKS"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_CLICKS"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_CTR"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_CTR"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_ALL_REVENUE"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM"/>
     <enumeration value="TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM"/>
     <enumeration value="TOTAL_CODE_SERVED_COUNT"/>
     <enumeration value="TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_CONTROL_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_CONTROL_CLICKS"/>
     <enumeration value="OPTIMIZATION_CONTROL_CTR"/>
     <enumeration value="OPTIMIZATION_OPTIMIZED_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_OPTIMIZED_CLICKS"/>
     <enumeration value="OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_NON_OPTIMIZED_CLICKS"/>
     <enumeration value="OPTIMIZATION_EXTRA_CLICKS"/>
     <enumeration value="OPTIMIZATION_OPTIMIZED_CTR"/>
     <enumeration value="OPTIMIZATION_LIFT"/>
     <enumeration value="OPTIMIZATION_COVERAGE"/>
     <enumeration value="OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_SPONSORSHIP_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_CONTROL_REVENUE"/>
     <enumeration value="OPTIMIZATION_OPTIMIZED_REVENUE"/>
     <enumeration value="OPTIMIZATION_CONTROL_ECPM"/>
     <enumeration value="OPTIMIZATION_OPTIMIZED_ECPM"/>
     <enumeration value="OPTIMIZATION_FREED_UP_IMPRESSIONS"/>
     <enumeration value="OPTIMIZATION_ECPM_LIFT"/>
     <enumeration value="REACH_FREQUENCY"/>
     <enumeration value="REACH_AVERAGE_REVENUE"/>
     <enumeration value="REACH"/>
     <enumeration value="GRP_POPULATION"/>
     <enumeration value="GRP_UNIQUE_AUDIENCE"/>
     <enumeration value="GRP_UNIQUE_AUDIENCE_SHARE"/>
     <enumeration value="GRP_AUDIENCE_IMPRESSIONS"/>
     <enumeration value="GRP_AUDIENCE_IMPRESSIONS_SHARE"/>
     <enumeration value="GRP_AUDIENCE_REACH"/>
     <enumeration value="GRP_AUDIENCE_AVERAGE_FREQUENCY"/>
     <enumeration value="GRP_GROSS_RATING_POINTS"/>
     <enumeration value="SDK_MEDIATION_CREATIVE_IMPRESSIONS"/>
     <enumeration value="SDK_MEDIATION_CREATIVE_CLICKS"/>
     <enumeration value="SELL_THROUGH_FORECASTED_IMPRESSIONS"/>
     <enumeration value="SELL_THROUGH_AVAILABLE_IMPRESSIONS"/>
     <enumeration value="SELL_THROUGH_RESERVED_IMPRESSIONS"/>
     <enumeration value="SELL_THROUGH_SELL_THROUGH_RATE"/>
     <enumeration value="RICH_MEDIA_BACKUP_IMAGES"/>
     <enumeration value="RICH_MEDIA_DISPLAY_TIME"/>
     <enumeration value="RICH_MEDIA_AVERAGE_DISPLAY_TIME"/>
     <enumeration value="RICH_MEDIA_EXPANSIONS"/>
     <enumeration value="RICH_MEDIA_EXPANDING_TIME"/>
     <enumeration value="RICH_MEDIA_INTERACTION_TIME"/>
     <enumeration value="RICH_MEDIA_INTERACTION_COUNT"/>
     <enumeration value="RICH_MEDIA_INTERACTION_RATE"/>
     <enumeration value="RICH_MEDIA_AVERAGE_INTERACTION_TIME"/>
     <enumeration value="RICH_MEDIA_INTERACTION_IMPRESSIONS"/>
     <enumeration value="RICH_MEDIA_MANUAL_CLOSES"/>
     <enumeration value="RICH_MEDIA_FULL_SCREEN_IMPRESSIONS"/>
     <enumeration value="RICH_MEDIA_VIDEO_INTERACTIONS"/>
     <enumeration value="RICH_MEDIA_VIDEO_INTERACTION_RATE"/>
     <enumeration value="RICH_MEDIA_VIDEO_MUTES"/>
     <enumeration value="RICH_MEDIA_VIDEO_PAUSES"/>
     <enumeration value="RICH_MEDIA_VIDEO_PLAYES"/>
     <enumeration value="RICH_MEDIA_VIDEO_MIDPOINTS"/>
     <enumeration value="RICH_MEDIA_VIDEO_COMPLETES"/>
     <enumeration value="RICH_MEDIA_VIDEO_REPLAYS"/>
     <enumeration value="RICH_MEDIA_VIDEO_STOPS"/>
     <enumeration value="RICH_MEDIA_VIDEO_UNMUTES"/>
     <enumeration value="RICH_MEDIA_VIDEO_VIEW_TIME"/>
     <enumeration value="RICH_MEDIA_VIDEO_VIEW_RATE"/>
     <enumeration value="RICH_MEDIA_CUSTOM_EVENT_TIME"/>
     <enumeration value="RICH_MEDIA_CUSTOM_EVENT_COUNT"/>
     <enumeration value="VIDEO_VIEWERSHIP_START"/>
     <enumeration value="VIDEO_VIEWERSHIP_FIRST_QUARTILE"/>
     <enumeration value="VIDEO_VIEWERSHIP_MIDPOINT"/>
     <enumeration value="VIDEO_VIEWERSHIP_THIRD_QUARTILE"/>
     <enumeration value="VIDEO_VIEWERSHIP_COMPLETE"/>
     <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE"/>
     <enumeration value="VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME"/>
     <enumeration value="VIDEO_VIEWERSHIP_COMPLETION_RATE"/>
     <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT"/>
     <enumeration value="VIDEO_VIEWERSHIP_VIDEO_LENGTH"/>
     <enumeration value="VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN"/>
     <enumeration value="VIDEO_VIEWERSHIP_ENGAGED_VIEW"/>
     <enumeration value="VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE"/>
     <enumeration value="VIDEO_VIEWERSHIP_AUTO_PLAYS"/>
     <enumeration value="VIDEO_VIEWERSHIP_CLICK_TO_PLAYS"/>
     <enumeration value="VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_100_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_101_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_102_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_200_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_201_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_202_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_203_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_300_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_301_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_302_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_303_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_400_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_401_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_402_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_403_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_405_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_500_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_501_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_502_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_503_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_600_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_601_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_602_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_603_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_604_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_900_COUNT"/>
     <enumeration value="VIDEO_ERRORS_VAST_ERROR_901_COUNT"/>
     <enumeration value="VIDEO_INTERACTION_PAUSE"/>
     <enumeration value="VIDEO_INTERACTION_RESUME"/>
     <enumeration value="VIDEO_INTERACTION_REWIND"/>
     <enumeration value="VIDEO_INTERACTION_MUTE"/>
     <enumeration value="VIDEO_INTERACTION_UNMUTE"/>
     <enumeration value="VIDEO_INTERACTION_COLLAPSE"/>
     <enumeration value="VIDEO_INTERACTION_EXPAND"/>
     <enumeration value="VIDEO_INTERACTION_FULL_SCREEN"/>
     <enumeration value="VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE"/>
     <enumeration value="VIDEO_INTERACTION_VIDEO_SKIPS"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_STARTS"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_STARTS"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETES"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE"/>
     <enumeration value="VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW"/>
     <enumeration value="VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE"/>
     <enumeration value="VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE"/>
     <enumeration value="VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_REVENUE"/>
     <enumeration value="AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_REVENUE"/>
     <enumeration value="ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_REVENUE"/>
     <enumeration value="AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME"/>
     <enumeration value="TOTAL_ACTIVE_VIEW_REVENUE"/>
     <enumeration value="AUDIENCE_EXTENSION_COST"/>
     <enumeration value="VIEW_THROUGH_CONVERSIONS"/>
     <enumeration value="CONVERSIONS_PER_THOUSAND_IMPRESSIONS"/>
     <enumeration value="CLICK_THROUGH_CONVERSIONS"/>
     <enumeration value="CONVERSIONS_PER_CLICK"/>
     <enumeration value="VIEW_THROUGH_REVENUE"/>
     <enumeration value="CLICK_THROUGH_REVENUE"/>
     <enumeration value="TOTAL_CONVERSIONS"/>
     <enumeration value="TOTAL_CONVERSION_REVENUE"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL"/>
     <enumeration value="DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL"/>
     <enumeration value="CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE"/>
     <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE"/>
     <enumeration value="CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE"/>
     <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE"/>
     <enumeration value="CONTRACTED_REVENUE_CONTRACTED_VAT"/>
     <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT"/>
     <enumeration value="CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION"/>
     <enumeration value="CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION"/>
     <enumeration value="SALES_CONTRACT_CONTRACTED_IMPRESSIONS"/>
     <enumeration value="SALES_CONTRACT_CONTRACTED_CLICKS"/>
     <enumeration value="SALES_CONTRACT_CONTRACTED_VOLUME"/>
     <enumeration value="SALES_CONTRACT_BUDGET"/>
     <enumeration value="SALES_CONTRACT_REMAINING_BUDGET"/>
     <enumeration value="SALES_CONTRACT_BUFFERED_IMPRESSIONS"/>
     <enumeration value="SALES_CONTRACT_BUFFERED_CLICKS"/>
     <enumeration value="SCHEDULED_SCHEDULED_IMPRESSIONS"/>
     <enumeration value="SCHEDULED_SCHEDULED_CLICKS"/>
     <enumeration value="SCHEDULED_SCHEDULED_VOLUME"/>
     <enumeration value="SCHEDULED_SCHEDULED_NET_REVENUE"/>
     <enumeration value="SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE"/>
     <enumeration value="SCHEDULED_SCHEDULED_GROSS_REVENUE"/>
     <enumeration value="SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE"/>
     <enumeration value="SALES_TOTAL_TOTAL_BUDGET"/>
     <enumeration value="SALES_TOTAL_TOTAL_REMAINING_BUDGET"/>
     <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_VOLUME"/>
     <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE"/>
     <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE"/>
     <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION"/>
     <enumeration value="SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT"/>
     <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_VOLUME"/>
     <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE"/>
     <enumeration value="SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE"/>
     <enumeration value="SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_FORECASTED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_UNIFIED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE"/>
     <enumeration value="UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION"/>
     <enumeration value="UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION"/>
     <enumeration value="UNIFIED_REVENUE_UNRECONCILED_VOLUME"/>
     <enumeration value="UNIFIED_REVENUE_FORECASTED_VOLUME"/>
     <enumeration value="UNIFIED_REVENUE_UNIFIED_VOLUME"/>
     <enumeration value="EXPECTED_REVENUE_EXPECTED_NET_REVENUE"/>
     <enumeration value="EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE"/>
     <enumeration value="EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE"/>
     <enumeration value="EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE"/>
     <enumeration value="SALES_PIPELINE_PIPELINE_NET_REVENUE"/>
     <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE"/>
     <enumeration value="SALES_PIPELINE_PIPELINE_GROSS_REVENUE"/>
     <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE"/>
     <enumeration value="SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION"/>
     <enumeration value="SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION"/>
     <enumeration value="RECONCILIATION_DFP_VOLUME"/>
     <enumeration value="RECONCILIATION_THIRD_PARTY_VOLUME"/>
     <enumeration value="RECONCILIATION_RECONCILED_VOLUME"/>
     <enumeration value="RECONCILIATION_DISCREPANCY_PERCENTAGE"/>
     <enumeration value="RECONCILIATION_RECONCILED_REVENUE"/>
     <enumeration value="RECONCILIATION_IMPRESSION_DISCREPANCY"/>
     <enumeration value="RECONCILIATION_CLICK_DISCREPANCY"/>
     <enumeration value="RECONCILIATION_REVENUE_DISCREPANCY"/>
     <enumeration value="BILLING_BILLABLE_NET_REVENUE"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_NET_REVENUE"/>
     <enumeration value="BILLING_BILLABLE_GROSS_REVENUE"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_GROSS_REVENUE"/>
     <enumeration value="BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
     <enumeration value="BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT"/>
     <enumeration value="BILLING_BILLABLE_VAT"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_VAT"/>
     <enumeration value="BILLING_BILLABLE_AGENCY_COMMISSION"/>
     <enumeration value="BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION"/>
     <enumeration value="BILLING_CAP_QUANTITY"/>
     <enumeration value="BILLING_BILLABLE_VOLUME"/>
     <enumeration value="BILLING_DELIVERY_ROLLOVER"/>
     <enumeration value="BILLING_REALIZED_CPM"/>
     <enumeration value="BILLING_REALIZED_RATE"/>
     <enumeration value="DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT"/>
     <enumeration value="DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT"/>
     <enumeration value="DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE"/>
     <enumeration value="INVOICED_IMPRESSIONS"/>
     <enumeration value="INVOICED_UNFILLED_IMPRESSIONS"/>
     <enumeration value="NIELSEN_IMPRESSIONS"/>
     <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS"/>
     <enumeration value="NIELSEN_POPULATION_BASE"/>
     <enumeration value="NIELSEN_IN_TARGET_POPULATION_BASE"/>
     <enumeration value="NIELSEN_UNIQUE_AUDIENCE"/>
     <enumeration value="NIELSEN_IN_TARGET_UNIQUE_AUDIENCE"/>
     <enumeration value="NIELSEN_PERCENT_AUDIENCE_REACH"/>
     <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH"/>
     <enumeration value="NIELSEN_AVERAGE_FREQUENCY"/>
     <enumeration value="NIELSEN_IN_TARGET_AVERAGE_FREQUENCY"/>
     <enumeration value="NIELSEN_GROSS_RATING_POINTS"/>
     <enumeration value="NIELSEN_IN_TARGET_GROSS_RATING_POINTS"/>
     <enumeration value="NIELSEN_PERCENT_IMPRESSIONS_SHARE"/>
     <enumeration value="NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE"/>
     <enumeration value="NIELSEN_PERCENT_POPULATION_SHARE"/>
     <enumeration value="NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE"/>
     <enumeration value="NIELSEN_PERCENT_AUDIENCE_SHARE"/>
     <enumeration value="NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE"/>
     <enumeration value="NIELSEN_AUDIENCE_INDEX"/>
     <enumeration value="NIELSEN_IN_TARGET_AUDIENCE_INDEX"/>
     <enumeration value="NIELSEN_IMPRESSIONS_INDEX"/>
     <enumeration value="NIELSEN_IN_TARGET_IMPRESSIONS_INDEX"/>
     <enumeration value="PARTNER_MANAGEMENT_HOST_IMPRESSIONS"/>
     <enumeration value="PARTNER_MANAGEMENT_HOST_CLICKS"/>
     <enumeration value="PARTNER_MANAGEMENT_HOST_CTR"/>
     <enumeration value="PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS"/>
     <enumeration value="PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS"/>
     <enumeration value="PARTNER_MANAGEMENT_PARTNER_CLICKS"/>
     <enumeration value="PARTNER_MANAGEMENT_PARTNER_CTR"/>
     <enumeration value="PARTNER_MANAGEMENT_GROSS_REVENUE"/>
     <enumeration value="PARTNER_FINANCE_HOST_IMPRESSIONS"/>
     <enumeration value="PARTNER_FINANCE_HOST_REVENUE"/>
     <enumeration value="PARTNER_FINANCE_HOST_ECPM"/>
     <enumeration value="PARTNER_FINANCE_PARTNER_REVENUE"/>
     <enumeration value="PARTNER_FINANCE_PARTNER_ECPM"/>
     <enumeration value="PARTNER_FINANCE_GROSS_REVENUE"/>
   </restriction>
 </simpleType>
 

Enum Constant Summary

Enum Constants

Enum Constant and Description
AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdExchange average time in seconds that specific impressions are reported as being viewable.
AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.
AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.
AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).
AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.
AD_EXCHANGE_ACTIVE_VIEW_REVENUE Active View AdExchange revenue.
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by Ad Exchange viewed on the user's screen,
AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).
AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.
AD_EXCHANGE_AD_CTR The click-through rate of impressions issued by mapped Ad Exchange properties.
AD_EXCHANGE_AD_ECPM Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUEST_CTR The click-through rate of ad requests issued by mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUEST_ECPM The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.
AD_EXCHANGE_AD_REQUESTS The number of ad requests issued by mapped Ad Exchange properties.
AD_EXCHANGE_AVERAGE_VIEWABLE_TIME The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.
AD_EXCHANGE_CLICKS The number of clicks delivered by mapped Ad Exchange properties.
AD_EXCHANGE_COVERAGE The coverage reported by mapped Ad Exchange properties.
AD_EXCHANGE_CPC The cost-per-click generated by mapped Ad Exchange properties.
AD_EXCHANGE_CTR The matched queries click-through rate delivered by mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_AD_REQUESTS Total ad requests associated with a given Deal, for mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_BID_RESPONSES Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_MATCH_RATE Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.
AD_EXCHANGE_DEALS_MATCHED_REQUESTS Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the buyer associated with the Deal.
AD_EXCHANGE_ESTIMATED_REVENUE The estimated net revenue generated by mapped Ad Exchange properties.
AD_EXCHANGE_IMPRESSIONS Ad Impressions on mapped Ad Exchange properties.
AD_EXCHANGE_LIFT The total lift generated by mapped Ad Exchange properties.
AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_CTR The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation.
AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation.
AD_EXCHANGE_MATCHED_ECPM The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.
AD_EXCHANGE_MATCHED_REQUESTS Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.
AD_EXCHANGE_THIRD_PARTY_FILL_RATE The third-party fill rate by Ad Exchange properties linked to DFP.
AD_EXCHANGE_VIDEO_ABANDONMENT_RATE The video abandonment rate for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_DROPOFF_RATE The video drop off rate for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_1 A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_QUARTILE_3 A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE Percentage of times a user clicked Skip, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.
AD_EXCHANGE_VIDEO_TRUEVIEW_VTR TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.
AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View ad server average time in seconds that specific impressions are reported as being viewable.
AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by the ad server that were eligible to measure viewability.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by the ad server that were sampled, and measurable by active view.
AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).
AD_SERVER_ACTIVE_VIEW_REVENUE Active View ad server revenue.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by the ad server viewed on the user's screen.
AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).
AD_SERVER_ALL_REVENUE The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CLICKS The number of clicks delivered by the ad server.
AD_SERVER_CODE_SERVED_COUNT The number of times that the code for an ad is served by the ad server.
AD_SERVER_CPA_REVENUE The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CPD_REVENUE The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CPM_AND_CPC_REVENUE The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.
AD_SERVER_CTR The CTR for an ad delivered by the ad server.
AD_SERVER_DOWNLOADED_IMPRESSIONS The number of downloaded impressions delivered by the ad server.
AD_SERVER_IMPRESSIONS The number of impressions delivered by the ad server.
AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation.
AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation.
AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation.
AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation.
AD_SERVER_TARGETED_CLICKS The number of clicks delivered by the ad server by explicit custom criteria targeting.
AD_SERVER_TARGETED_IMPRESSIONS The number of impressions delivered by the ad server by explicit custom criteria targeting.
AD_SERVER_UNFILTERED_CLICKS The number of clicks delivered by the ad server including clicks recognized as spam.
AD_SERVER_UNFILTERED_IMPRESSIONS The number of downloaded impressions delivered by the ad server including impressions recognized as spam.
AD_SERVER_WITH_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.
AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.
ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View AdSense average time in seconds that specific impressions are reported as being viewable.
ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions delivered by AdSense that were eligible to measure viewability.
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The number of impressions delivered by AdSense that were sampled, and measurable by active view.
ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).
ADSENSE_ACTIVE_VIEW_REVENUE Active View AdSense revenue.
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The number of impressions delivered by AdSense viewed on the user's screen,
ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).
ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_CTR The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_REVENUE Revenue generated from AdSense ads delivered for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.
ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation.
ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation.
AUDIENCE_EXTENSION_COST Cost for audience extension ie.
BILLING_BILLABLE_AGENCY_COMMISSION The billable agency commission of the ProposalLineItem or Proposal.
BILLING_BILLABLE_GROSS_REVENUE The billable gross revenue of the ProposalLineItem.
BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable gross revenue of the ProposalLineItem before manual adjustment.
BILLING_BILLABLE_NET_REVENUE The billable net revenue of the ProposalLineItem.
BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue of the ProposalLineItem before manual adjustment.
BILLING_BILLABLE_VAT The value added tax on billable net revenue of the ProposalLineItem or Proposal.
BILLING_BILLABLE_VOLUME The billable volume of the ProposalLineItem for each cycle.
BILLING_CAP_QUANTITY The cap quantity of the ProposalLineItem for each cycle.
BILLING_DELIVERY_ROLLOVER The delivery rollover volume of the ProposalLineItem from previous cycle.
BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION The billable agency commission in the local currency of the ProposalLineItem or Proposal.
BILLING_LOCAL_BILLABLE_GROSS_REVENUE The billable gross revenue in the local currency of the ProposalLineItem.
BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment.
BILLING_LOCAL_BILLABLE_NET_REVENUE The billable net revenue in the local currency of the ProposalLineItem.
BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT The billable net revenue in local currency of the ProposalLineItem before manual adjustment.
BILLING_LOCAL_BILLABLE_VAT The value added tax on billable net revenue in the local currency of the ProposalLineItem or Proposal.
BILLING_REALIZED_CPM The CPM calcuated by BILLING_BILLABLE_NET_REVENUE and AD_SERVER_IMPRESSIONS.
BILLING_REALIZED_RATE The rate calcuated by BILLING_BILLABLE_NET_REVENUE and DFP volume.
CLICK_THROUGH_CONVERSIONS Number of click-through conversions.
CLICK_THROUGH_REVENUE Revenue for click-through conversions.
CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION The contracted agency commission of the ProposalLineItem or Proposal.
CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE The contracted gross revenue of the ProposalLineItem, including agency commission.
CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE The contracted net revenue of the ProposalLineItem.
CONTRACTED_REVENUE_CONTRACTED_VAT The value added tax on contracted net revenue of the ProposalLineItem or Proposal.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION The contracted agency commission in the local currency of the ProposalLineItem or Proposal.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE The contracted gross revenue in the local currency of the ProposalLineItem, including agency commission.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE The contracted net revenue in the local currency of the ProposalLineItem.
CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT The value added tax on contracted net revenue in the local currency of the ProposalLineItem or Proposal.
CONVERSIONS_PER_CLICK Number of click-through conversions per click.
CONVERSIONS_PER_THOUSAND_IMPRESSIONS Number of view-through conversions per thousand impressions.
DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT The billable net overall discount of the ProposalLineItem.
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE The contracted non-billable (net) of the ProposalLineItem.
DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT The contracted net overall discount of the ProposalLineItem.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS The number of impressions a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS The ratio of the number of clicks delivered by dynamic allocation ads to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS The ratio of the number of impressions delivered by dynamic allocation ads to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE Revenue generated from ads delivered for dynamic allocation when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL The number of Ad Exchange / AdSense and DFP impressions.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL The percentage of eligible impressions that are not competing in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL The difference between eligible impressions and competing impressions in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL The percent of total dynamic allocation queries that won.
DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL The percent of eligible impressions participating in dynamic allocation.
DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.
EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem.
EXPECTED_REVENUE_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem.
EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE The expected gross revenue of the ProposalLineItem in local currency.
EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE The expected revenue of the ProposalLineItem in local currency.
GRP_AUDIENCE_AVERAGE_FREQUENCY The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.
GRP_AUDIENCE_IMPRESSIONS The number of impressions in the given demographic bucket.
GRP_AUDIENCE_IMPRESSIONS_SHARE Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).
GRP_AUDIENCE_REACH The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.
GRP_GROSS_RATING_POINTS The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.
GRP_POPULATION The number of people in the given demographic bucket.
GRP_UNIQUE_AUDIENCE The number of unique users reached in the given demographic bucket.
GRP_UNIQUE_AUDIENCE_SHARE Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).
INVOICED_IMPRESSIONS The number of invoiced impressions.
INVOICED_UNFILLED_IMPRESSIONS The number of invoiced unfilled impressions.
MEDIATION_ECPM The average estimated cost-per-thousand-impressions earned from mediation ads.
MEDIATION_ESTIMATED_REVENUE Estimated revenue generated for mediation requests.
MEDIATION_FILL_RATE Mediation fill rate indicating how often a network fills an ad request.
MEDIATION_IMPRESSIONS Impressions generated for mediation requests.
MEDIATION_PASSBACKS Mediation passbacks recorded when a network does not fill an ad request.
MEDIATION_THIRD_PARTY_ECPM Mediation third-party average cost-per-thousand-impressions.
NIELSEN_AUDIENCE_INDEX The relative unique audience in the demographic compared with its share of the overall population.
NIELSEN_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement.
NIELSEN_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.
NIELSEN_IMPRESSIONS The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.
NIELSEN_IMPRESSIONS_INDEX The relative impressions per person in the demographic compared with the impressions per person for the overall population.
NIELSEN_IN_TARGET_AUDIENCE_INDEX The relative unique audience for all in-target demographics compared with its share of the overall population.
NIELSEN_IN_TARGET_AVERAGE_FREQUENCY The average number of times that a person within the target audience sees an advertisement for all in-target demographics.
NIELSEN_IN_TARGET_GROSS_RATING_POINTS The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.
NIELSEN_IN_TARGET_IMPRESSIONS The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.
NIELSEN_IN_TARGET_IMPRESSIONS_INDEX The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base for all in-target demographics.
NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE The share of the unique audience for all in-target demographics.
NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached all in-target demographics.
NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE The share of the total population for all in-target demographics represented by the population base.
NIELSEN_IN_TARGET_POPULATION_BASE The total population for all in-target demographics.
NIELSEN_IN_TARGET_UNIQUE_AUDIENCE The total number of different people within all in-target demographics who were reached.
NIELSEN_PERCENT_AUDIENCE_REACH The unique audience reached as a percentage of the population base.
NIELSEN_PERCENT_AUDIENCE_SHARE The share of the unique audience in the demographic.
NIELSEN_PERCENT_IMPRESSIONS_SHARE The share of impressions that reached the target demographic.
NIELSEN_PERCENT_POPULATION_SHARE The share of the total population represented by the population base.
NIELSEN_POPULATION_BASE The population in the demographic.
NIELSEN_UNIQUE_AUDIENCE The total number of different people within the selected demographic who were reached.
OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS The number of impressions that were set to deliver as fast as possible.
OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS The number of impressions that were behind schedule at the time of their delivery.
OPTIMIZATION_CONTROL_CLICKS Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_CTR The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_ECPM Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_IMPRESSIONS The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_CONTROL_REVENUE Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_COVERAGE The line item coverage measures how often the traffic was sent for optimization.
OPTIMIZATION_ECPM_LIFT Relative change in eCPM as a result of optimization.
OPTIMIZATION_EXTRA_CLICKS Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_FREED_UP_IMPRESSIONS Freed-up impressions as a result of optimization.
OPTIMIZATION_LIFT The percentage by which optimized CTRs are greater than the unoptimized CTRs.
OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS The number of impressions that have no absolute lifetime delivery goals.
OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS The number of impressions that did not have any clicks recorded in the recent past.
OPTIMIZATION_NON_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_CLICKS Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_CTR The CTR for optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_ECPM Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_IMPRESSIONS Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.
OPTIMIZATION_OPTIMIZED_REVENUE Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.
OPTIMIZATION_SPONSORSHIP_IMPRESSIONS The number of impressions that were delivered as sponsorship items.
PARTNER_FINANCE_GROSS_REVENUE Monthly gross revenue for partner finance reports.
PARTNER_FINANCE_HOST_ECPM Monthly host eCPM for partner finance reports.
PARTNER_FINANCE_HOST_IMPRESSIONS Monthly host impressions for partner finance reports.
PARTNER_FINANCE_HOST_REVENUE Monthly host revenue for partner finance reports.
PARTNER_FINANCE_PARTNER_ECPM Monthly partner eCPM for partner finance reports.
PARTNER_FINANCE_PARTNER_REVENUE Monthly partner revenue for partner finance reports.
PARTNER_MANAGEMENT_GROSS_REVENUE The gross revenue in the partner management.
PARTNER_MANAGEMENT_HOST_CLICKS The host clicks in the partner management.
PARTNER_MANAGEMENT_HOST_CTR The host CTR in the partner management.
PARTNER_MANAGEMENT_HOST_IMPRESSIONS The host impressions in the partner management.
PARTNER_MANAGEMENT_PARTNER_CLICKS The partner clicks in the partner management.
PARTNER_MANAGEMENT_PARTNER_CTR The partner CTR in the partner management.
PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS The partner impressions in the partner management.
PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS The unfilled impressions in the partner management.
REACH The number of unique visitors.
REACH_AVERAGE_REVENUE The average revenue earned per unique visitor.
REACH_FREQUENCY The average number of ads displayed to each unique visitor.
RECONCILIATION_CLICK_DISCREPANCY The discrepancy between DFP clicks and third party clicks.
RECONCILIATION_DFP_VOLUME The DFP volume of the ProposalLineItem, which is used for reconciliation.
RECONCILIATION_DISCREPANCY_PERCENTAGE The discrepancy percentage between DFP volume and third party volume.
RECONCILIATION_IMPRESSION_DISCREPANCY The discrepancy between DFP impressions and third party impressions.
RECONCILIATION_RECONCILED_REVENUE The reconciled revenue of the LineItem.
RECONCILIATION_RECONCILED_VOLUME The reconciled volume of the ProposalLineItem, which is used for reconciliation.
RECONCILIATION_REVENUE_DISCREPANCY The discrepancy between DFP revenue and third party revenue.
RECONCILIATION_THIRD_PARTY_VOLUME The third party volume of the ProposalLineItem, which is used for reconciliation.
RICH_MEDIA_AVERAGE_DISPLAY_TIME The average amount of time(seconds) that each rich media ad is displayed to users.
RICH_MEDIA_AVERAGE_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.
RICH_MEDIA_BACKUP_IMAGES The total number of times a backup image is served in place of a rich media ad.
RICH_MEDIA_CUSTOM_EVENT_COUNT The number of times a user views and interacts with a specified part of a rich media ad.
RICH_MEDIA_CUSTOM_EVENT_TIME The amount of time (seconds) that a user interacts with a rich media ad.
RICH_MEDIA_DISPLAY_TIME The amount of time(seconds) that each rich media ad is displayed to users.
RICH_MEDIA_EXPANDING_TIME The average amount of time(seconds) that an expanding ad is viewed in an expanded state.
RICH_MEDIA_EXPANSIONS The number of times an expanding ad was expanded.
RICH_MEDIA_FULL_SCREEN_IMPRESSIONS A metric that measures an impression only once when a user opens an ad in full screen mode.
RICH_MEDIA_INTERACTION_COUNT The number of times that a user interacts with a rich media ad.
RICH_MEDIA_INTERACTION_IMPRESSIONS The number of impressions where a user interacted with a rich media ad.
RICH_MEDIA_INTERACTION_RATE The ratio of rich media ad interactions to the number of times the ad was displayed.
RICH_MEDIA_INTERACTION_TIME The average amount of time(seconds) that a user interacts with a rich media ad.
RICH_MEDIA_MANUAL_CLOSES The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.
RICH_MEDIA_VIDEO_COMPLETES The number of times a rich media video was fully played.
RICH_MEDIA_VIDEO_INTERACTION_RATE The ratio of video interactions to video plays.
RICH_MEDIA_VIDEO_INTERACTIONS The number of times a user clicked on the graphical controls of a video player.
RICH_MEDIA_VIDEO_MIDPOINTS The number of times a rich media video was played upto midpoint.
RICH_MEDIA_VIDEO_MUTES The number of times a rich media video was muted.
RICH_MEDIA_VIDEO_PAUSES The number of times a rich media video was paused.
RICH_MEDIA_VIDEO_PLAYES The number of times a rich media video was played.
RICH_MEDIA_VIDEO_REPLAYS The number of times a rich media video was restarted.
RICH_MEDIA_VIDEO_STOPS The number of times a rich media video was stopped.
RICH_MEDIA_VIDEO_UNMUTES The number of times a rich media video was unmuted.
RICH_MEDIA_VIDEO_VIEW_RATE The percentage of a video watched by a user.
RICH_MEDIA_VIDEO_VIEW_TIME The average amount of time(seconds) that a rich media video was viewed per view.
SALES_CONTRACT_BUDGET The budget of the Proposal.
SALES_CONTRACT_BUFFERED_CLICKS The buffered clicks of the ProposalLineItem.
SALES_CONTRACT_BUFFERED_IMPRESSIONS The buffered impressions of the ProposalLineItem.
SALES_CONTRACT_CONTRACTED_CLICKS The contracted clicks of the ProposalLineItem.
SALES_CONTRACT_CONTRACTED_IMPRESSIONS The contracted impressions of the ProposalLineItem.
SALES_CONTRACT_CONTRACTED_VOLUME The contracted volume of the ProposalLineItem.
SALES_CONTRACT_REMAINING_BUDGET The remaining budget of the Proposal.
SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION The pipeline agency commission in the local currency of the ProposalLineItem.
SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE The pipeline gross revenue in the local currency of the ProposalLineItem.
SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE The pipeline net revenue in the local currency of the ProposalLineItem.
SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION The pipeline agency commission of the ProposalLineItem.
SALES_PIPELINE_PIPELINE_GROSS_REVENUE The pipeline gross revenue of the ProposalLineItem.
SALES_PIPELINE_PIPELINE_NET_REVENUE The pipeline net revenue of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission in the local currency of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue in the local currency of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue in the local currency of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax in the local currency of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue in the local currency of the ProposalLineItem.
SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue in the local currency of the ProposalLineItem.
SALES_TOTAL_TOTAL_BUDGET The total budget of the Proposal.
SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION The total contracted agency commission of the ProposalLineItem.
SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE The total contracted gross revenue of the ProposalLineItem.
SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE The total contracted net revenue of the ProposalLineItem.
SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT The total net revenue plus its value added tax of the ProposalLineItem.
SALES_TOTAL_TOTAL_CONTRACTED_VOLUME The total contracted volume of the ProposalLineItem.
SALES_TOTAL_TOTAL_REMAINING_BUDGET The total remaining budget of the Proposal.
SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE The total scheduled gross revenue of the ProposalLineItem.
SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE The total scheduled net revenue of the ProposalLineItem.
SALES_TOTAL_TOTAL_SCHEDULED_VOLUME The total scheduled volume of the ProposalLineItem.
SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE The scheduled gross revenue in the local currency of a ProposalLineItem.
SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE The scheduled net revenue in the local currency of a ProposalLineItem.
SCHEDULED_SCHEDULED_CLICKS The scheduled clicks of a ProposalLineItem.
SCHEDULED_SCHEDULED_GROSS_REVENUE The scheduled gross revenue of a ProposalLineItem.
SCHEDULED_SCHEDULED_IMPRESSIONS The scheduled impressions of a ProposalLineItem.
SCHEDULED_SCHEDULED_NET_REVENUE The scheduled net revenue of a ProposalLineItem.
SCHEDULED_SCHEDULED_VOLUME The scheduled volume of a ProposalLineItem.
SDK_MEDIATION_CREATIVE_CLICKS The number of clicks for a particular SDK mediation creative.
SDK_MEDIATION_CREATIVE_IMPRESSIONS The number of impressions for a particular SDK mediation creative.
SELL_THROUGH_AVAILABLE_IMPRESSIONS The number of available impressions for future sell-through reports.
SELL_THROUGH_FORECASTED_IMPRESSIONS The number of forecasted impressions for future sell-through reports.
SELL_THROUGH_RESERVED_IMPRESSIONS The number of reserved impressions for future sell-through reports.
SELL_THROUGH_SELL_THROUGH_RATE The sell-through rate for impressions for future sell-through reports.
TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME Active View total average time in seconds that specific impressions are reported as being viewable.
TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS Total number of impressions that were eligible to measure viewability.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS The total number of impressions that were sampled and measured by active view.
TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).
TOTAL_ACTIVE_VIEW_REVENUE Active View total revenue.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS The total number of impressions viewed on the user's screen.
TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).
TOTAL_CODE_SERVED_COUNT The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.
TOTAL_CONVERSION_REVENUE Total revenue for conversions.
TOTAL_CONVERSIONS Total number of conversions.
TOTAL_INVENTORY_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_CLICKS The total number of clicks delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_IMPRESSIONS The total number of impressions delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including inventory-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CLICKS The total number of clicks delivered including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_CTR The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting
TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.
TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.
TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.
UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem.
UNIFIED_REVENUE_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem.
UNIFIED_REVENUE_FORECASTED_VOLUME The forecasted volume of the ProposalLineItem for each cycle.
UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE The forecasted gross revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE The forecasted net revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE The unified gross revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem in local currency.
UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION The unified agency commission of the ProposalLineItem.
UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE The unified net revenue of the ProposalLineItem.
UNIFIED_REVENUE_UNIFIED_NET_REVENUE The unified net revenue of the ProposalLineItem.
UNIFIED_REVENUE_UNIFIED_VOLUME The unified volume of the ProposalLineItem for each cycle.
UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE The unreconciled gross revenue of the ProposalLineItem.
UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE The unreconciled net revenue of the ProposalLineItem.
UNIFIED_REVENUE_UNRECONCILED_VOLUME The unreconciled volume of the ProposalLineItem for each cycle.
VIDEO_ERRORS_VAST_ERROR_100_COUNT Number of VAST video errors of type 100.
VIDEO_ERRORS_VAST_ERROR_101_COUNT Number of VAST video errors of type 101.
VIDEO_ERRORS_VAST_ERROR_102_COUNT Number of VAST video errors of type 102.
VIDEO_ERRORS_VAST_ERROR_200_COUNT Number of VAST video errors of type 200.
VIDEO_ERRORS_VAST_ERROR_201_COUNT Number of VAST video errors of type 201.
VIDEO_ERRORS_VAST_ERROR_202_COUNT Number of VAST video errors of type 202.
VIDEO_ERRORS_VAST_ERROR_203_COUNT Number of VAST video errors of type 203.
VIDEO_ERRORS_VAST_ERROR_300_COUNT Number of VAST video errors of type 300.
VIDEO_ERRORS_VAST_ERROR_301_COUNT Number of VAST video errors of type 301.
VIDEO_ERRORS_VAST_ERROR_302_COUNT Number of VAST video errors of type 302.
VIDEO_ERRORS_VAST_ERROR_303_COUNT Number of VAST video errors of type 303.
VIDEO_ERRORS_VAST_ERROR_400_COUNT Number of VAST video errors of type 400.
VIDEO_ERRORS_VAST_ERROR_401_COUNT Number of VAST video errors of type 401.
VIDEO_ERRORS_VAST_ERROR_402_COUNT Number of VAST video errors of type 402.
VIDEO_ERRORS_VAST_ERROR_403_COUNT Number of VAST video errors of type 403.
VIDEO_ERRORS_VAST_ERROR_405_COUNT Number of VAST video errors of type 405.
VIDEO_ERRORS_VAST_ERROR_500_COUNT Number of VAST video errors of type 500.
VIDEO_ERRORS_VAST_ERROR_501_COUNT Number of VAST video errors of type 501.
VIDEO_ERRORS_VAST_ERROR_502_COUNT Number of VAST video errors of type 502.
VIDEO_ERRORS_VAST_ERROR_503_COUNT Number of VAST video errors of type 503.
VIDEO_ERRORS_VAST_ERROR_600_COUNT Number of VAST video errors of type 600.
VIDEO_ERRORS_VAST_ERROR_601_COUNT Number of VAST video errors of type 601.
VIDEO_ERRORS_VAST_ERROR_602_COUNT Number of VAST video errors of type 602.
VIDEO_ERRORS_VAST_ERROR_603_COUNT Number of VAST video errors of type 603.
VIDEO_ERRORS_VAST_ERROR_604_COUNT Number of VAST video errors of type 604.
VIDEO_ERRORS_VAST_ERROR_900_COUNT Number of VAST video errors of type 900.
VIDEO_ERRORS_VAST_ERROR_901_COUNT Number of VAST video errors of type 901.
VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.
VIDEO_INTERACTION_COLLAPSE Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.
VIDEO_INTERACTION_EXPAND Video interaction event: The number of times a user expands a video.
VIDEO_INTERACTION_FULL_SCREEN Video interaction event: The number of times ad clip played in full screen mode.
VIDEO_INTERACTION_MUTE Video interaction event: The number of times video player was in mute state during play of ad clip.
VIDEO_INTERACTION_PAUSE Video interaction event: The number of times user paused ad clip.
VIDEO_INTERACTION_RESUME Video interaction event: The number of times the user unpaused the video.
VIDEO_INTERACTION_REWIND Video interaction event: The number of times a user rewinds the video.
VIDEO_INTERACTION_UNMUTE Video interaction event: The number of times a user unmutes the video.
VIDEO_INTERACTION_VIDEO_SKIPS Video interaction event: The number of times a skippable video is skipped.
VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT The percentage by which optimized completion rate is greater than the unoptimized completion rate.
VIDEO_OPTIMIZATION_CONTROL_COMPLETES The number of control completes.
VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE The rate of control completions.
VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW The number of control engaged views.
VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN The number of control skip buttons shown.
VIDEO_OPTIMIZATION_CONTROL_STARTS The number of control starts.
VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE The control view-through rate.
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES The number of optimized completes.
VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE The rate of optimized completions.
VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW The number of optimized engaged views.
VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN The number of optimized skip buttons shown.
VIDEO_OPTIMIZATION_OPTIMIZED_STARTS The number of optimized starts.
VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE The optimized view-through rate.
VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT The percentage by which optimized view-through rate is greater than the unoptimized view-through rate.
VIDEO_VIEWERSHIP_AUTO_PLAYS Number of times that the publisher specified a video ad played automatically.
VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE Average percentage of the video watched by users.
VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME Average time(seconds) users watched the video.
VIDEO_VIEWERSHIP_CLICK_TO_PLAYS Number of times that the publisher specified a video ad was clicked to play.
VIDEO_VIEWERSHIP_COMPLETE The number of times the video played to completion.
VIDEO_VIEWERSHIP_COMPLETION_RATE Percentage of times the video played to the end.
VIDEO_VIEWERSHIP_ENGAGED_VIEW The number of engaged views i.e.
VIDEO_VIEWERSHIP_FIRST_QUARTILE The number of times the video played to 25% of its length.
VIDEO_VIEWERSHIP_MIDPOINT The number of times the video reached its midpoint during play.
VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN The number of times a skip button is shown in video.
VIDEO_VIEWERSHIP_START The number of impressions where the video was played.
VIDEO_VIEWERSHIP_THIRD_QUARTILE The number of times the video played to 75% of its length.
VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.
VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE Error rate is the percentage of video error count from (error count + total impressions).
VIDEO_VIEWERSHIP_VIDEO_LENGTH Duration of the video creative.
VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE View-through rate represented as a percentage.
VIEW_THROUGH_CONVERSIONS Number of view-through conversions.
VIEW_THROUGH_REVENUE Revenue for view-through conversions.

Method Summary

Modifier and Type	Method and Description
static Column	fromValue(String v)
String	value()
static Column	valueOf(String name) Returns the enum constant of this type with the specified name.
static Column[]	values() Returns an array containing the constants of this enum type, in the order they are declared.

Methods inherited from class java.lang.Enum

clone, compareTo, equals, finalize, getDeclaringClass, hashCode, name, ordinal, toString, valueOf

Methods inherited from class java.lang.Object

getClass, notify, notifyAll, wait, wait, wait

Enum Constant Detail

AD_SERVER_IMPRESSIONS

public static final Column AD_SERVER_IMPRESSIONS

The number of impressions delivered by the ad server.

Corresponds to "Ad server impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_DOWNLOADED_IMPRESSIONS

public static final Column AD_SERVER_DOWNLOADED_IMPRESSIONS

The number of downloaded impressions delivered by the ad server.

Corresponds to "Ad server downloaded impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_TARGETED_IMPRESSIONS

public static final Column AD_SERVER_TARGETED_IMPRESSIONS

The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_CLICKS

public static final Column AD_SERVER_CLICKS

The number of clicks delivered by the ad server.

Corresponds to "Ad server clicks" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_TARGETED_CLICKS

public static final Column AD_SERVER_TARGETED_CLICKS

The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_CTR

public static final Column AD_SERVER_CTR

The CTR for an ad delivered by the ad server.

Corresponds to "Ad server CTR" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_CPM_AND_CPC_REVENUE

public static final Column AD_SERVER_CPM_AND_CPC_REVENUE

The CPM and CPC revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPM and CPC revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_CPD_REVENUE

public static final Column AD_SERVER_CPD_REVENUE

The CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "Ad server CPD revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_CPA_REVENUE

public static final Column AD_SERVER_CPA_REVENUE

The CPA revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Corresponds to "CPA revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ALL_REVENUE

public static final Column AD_SERVER_ALL_REVENUE

The CPM, CPC and CPD revenue earned, calculated in publisher currency, for the ads delivered by the ad server.

Can correspond to any of the following in the DFP UI: Ad server CPM, CPC, CPD, and vCPM revenue, Ad server CPM, CPC and CPD revenue. Compatible with the HISTORICAL report type.

AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM

public static final Column AD_SERVER_WITHOUT_CPD_AVERAGE_ECPM

The average estimated cost-per-thousand-impressions earned from the CPM and CPC ads delivered by the ad server.

Corresponds to "Ad server average eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_WITH_CPD_AVERAGE_ECPM

public static final Column AD_SERVER_WITH_CPD_AVERAGE_ECPM

The average estimated cost-per-thousand-impressions earned from the CPM, CPC and CPD ads delivered by the ad server.

AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS

public static final Column AD_SERVER_INVENTORY_LEVEL_PERCENT_IMPRESSIONS

The ratio of the number of impressions delivered to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Corresponds to "Ad server impressions (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

public static final Column AD_SERVER_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

The ratio of the number of impressions delivered to the total impressions delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server impressions (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS

public static final Column AD_SERVER_INVENTORY_LEVEL_PERCENT_CLICKS

The ratio of the number of clicks delivered to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Corresponds to "Ad server clicks (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS

public static final Column AD_SERVER_LINE_ITEM_LEVEL_PERCENT_CLICKS

The ratio of the number of clicks delivered to the total clicks delivered by the ad server for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server clicks (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

public static final Column AD_SERVER_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Corresponds to "Ad server revenue (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

public static final Column AD_SERVER_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

public static final Column AD_SERVER_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

The ratio of revenue generated by ad server to the total CPM and CPC revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad server revenue (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

public static final Column AD_SERVER_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

The ratio of revenue generated by ad server to the total CPM, CPC and CPD revenue earned by the ads delivered for line item-level dynamic allocation. Represented as a percentage.

AD_SERVER_CODE_SERVED_COUNT

public static final Column AD_SERVER_CODE_SERVED_COUNT

The number of times that the code for an ad is served by the ad server.

This field is deprecated and will be removed in v201808.

Compatible with the HISTORICAL report type.

AD_SERVER_UNFILTERED_IMPRESSIONS

public static final Column AD_SERVER_UNFILTERED_IMPRESSIONS

The number of downloaded impressions delivered by the ad server including impressions recognized as spam.

Corresponds to "Ad server unfiltered downloaded impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_UNFILTERED_CLICKS

public static final Column AD_SERVER_UNFILTERED_CLICKS

The number of clicks delivered by the ad server including clicks recognized as spam.

Corresponds to "Ad server unfiltered clicks" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_IMPRESSIONS

The number of impressions a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange impressions, AdSense impressions. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS

public static final Column ADSENSE_LINE_ITEM_LEVEL_IMPRESSIONS

The number of impressions an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

public static final Column ADSENSE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

The number of impressions an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted impressions" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CLICKS

The number of clicks a dynamic allocation ad delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange clicks, AdSense clicks. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_CLICKS

public static final Column ADSENSE_LINE_ITEM_LEVEL_CLICKS

The number of clicks an AdSense ad delivered for line item-level dynamic allocation.

Corresponds to "AdSense clicks" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS

public static final Column ADSENSE_LINE_ITEM_LEVEL_TARGETED_CLICKS

The number of clicks an AdSense ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "AdSense targeted clicks" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_CTR

The ratio of clicks a dynamic allocation ad delivered to the number of impressions it delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange CTR, AdSense CTR. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_CTR

public static final Column ADSENSE_LINE_ITEM_LEVEL_CTR

The ratio of clicks an AdSense reservation ad delivered to the number of impressions it delivered, including line item-level dynamic allocation.

Corresponds to "AdSense CTR" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_REVENUE

Revenue generated from ads delivered for dynamic allocation when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange revenue, AdSense revenue. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_REVENUE

public static final Column ADSENSE_LINE_ITEM_LEVEL_REVENUE

Revenue generated from AdSense ads delivered for line item-level dynamic allocation.

Corresponds to "AdSense revenue" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_AVERAGE_ECPM

The average estimated cost-per-thousand-impressions earned from dynamic allocation ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange average eCPM, AdSense average eCPM. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM

public static final Column ADSENSE_LINE_ITEM_LEVEL_AVERAGE_ECPM

The average estimated cost-per-thousand-impressions earned from the ads delivered by AdSense for line item-level dynamic allocation.

Corresponds to "AdSense average eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_IMPRESSIONS

The ratio of the number of impressions delivered by dynamic allocation ads to the total impressions delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange impressions (%), AdSense impressions (%). Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

public static final Column ADSENSE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

The ratio of the number of impressions delivered by AdSense reservation ads to the total impressions delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense impressions (%)" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_PERCENT_CLICKS

The ratio of the number of clicks delivered by dynamic allocation ads to the total clicks delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange clicks (%), AdSense clicks (%). Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS

public static final Column ADSENSE_LINE_ITEM_LEVEL_PERCENT_CLICKS

The ratio of the number of clicks delivered by AdSense reservation ads to the total clicks delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense clicks (%)" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

The ratio of revenue to the total revenue earned from the dynamic allocation CPM and CPC ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

Can correspond to any of the following in the DFP UI: AdSense / Ad Exchange revenue (%), AdSense revenue (%). Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

public static final Column DYNAMIC_ALLOCATION_INVENTORY_LEVEL_WITH_CPD_PERCENT_REVENUE

The ratio of revenue to the total revenue earned from the dynamic allocation CPM, CPC and CPD ads delivered when no LineItem reservation could be found by the ad server for inventory-level dynamic allocation. For premium networks, this includes line item-level dynamic allocation as well. Represented as a percentage.

ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

public static final Column ADSENSE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

The ratio of revenue to the total revenue earned from the CPM and CPC ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "AdSense revenue (%)" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

public static final Column ADSENSE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

The ratio of revenue to the total revenue earned from the CPM, CPC and CPD ads delivered by AdSense for line item-level dynamic allocation. Represented as a percentage.

AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_IMPRESSIONS

The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_IMPRESSIONS

public static final Column AD_EXCHANGE_IMPRESSIONS

Ad Impressions on mapped Ad Exchange properties. When multiple text ads fill a single display slot it is only counted once, when the top text ad is recognized. In these cases, the Ad Impression is attributed to the top text ad.

Corresponds to "Ad impressions" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_MATCHED_REQUESTS

public static final Column AD_EXCHANGE_MATCHED_REQUESTS

Number of requests where a buyer was matched with the Ad request, for mapped Ad Exchange properties.

Corresponds to "Matched requests" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AD_ECPM

public static final Column AD_EXCHANGE_AD_ECPM

Ad revenue per 1000 ad impressions, for mapped Ad Exchange properties.

Corresponds to "Ad eCPM" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_CLICKS

public static final Column AD_EXCHANGE_CLICKS

The number of clicks delivered by mapped Ad Exchange properties.

Corresponds to "Clicks" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ESTIMATED_REVENUE

public static final Column AD_EXCHANGE_ESTIMATED_REVENUE

The estimated net revenue generated by mapped Ad Exchange properties.

Corresponds to "Estimated revenue" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_COVERAGE

public static final Column AD_EXCHANGE_COVERAGE

The coverage reported by mapped Ad Exchange properties.

Corresponds to "Coverage" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_CTR

public static final Column AD_EXCHANGE_CTR

The matched queries click-through rate delivered by mapped Ad Exchange properties.

Corresponds to "CTR" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_LIFT

public static final Column AD_EXCHANGE_LIFT

The total lift generated by mapped Ad Exchange properties.

Corresponds to "Lift" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_CPC

public static final Column AD_EXCHANGE_CPC

The cost-per-click generated by mapped Ad Exchange properties.

Corresponds to "CPC" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AD_REQUESTS

public static final Column AD_EXCHANGE_AD_REQUESTS

The number of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad requests" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AD_REQUEST_ECPM

public static final Column AD_EXCHANGE_AD_REQUEST_ECPM

The average estimated cost-per-thousand-ad requests earned by mapped Ad Exchange properties.

Corresponds to "Ad request eCPM" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AD_REQUEST_CTR

public static final Column AD_EXCHANGE_AD_REQUEST_CTR

The click-through rate of ad requests issued by mapped Ad Exchange properties.

Corresponds to "Ad request CTR" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AD_CTR

public static final Column AD_EXCHANGE_AD_CTR

The click-through rate of impressions issued by mapped Ad Exchange properties.

Corresponds to "Ad CTR" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_VIDEO_DROPOFF_RATE

public static final Column AD_EXCHANGE_VIDEO_DROPOFF_RATE

The video drop off rate for mapped Ad Exchange properties.

Corresponds to "Video drop-off rate" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_VIDEO_ABANDONMENT_RATE

public static final Column AD_EXCHANGE_VIDEO_ABANDONMENT_RATE

The video abandonment rate for mapped Ad Exchange properties.

Corresponds to "Video abandonment rate" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_MATCHED_ECPM

public static final Column AD_EXCHANGE_MATCHED_ECPM

The average estimated cost-per-thousand-impressions generated by mapped Ad Exchange properties.

Corresponds to "Matched eCPM" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE

public static final Column AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE

The estimated percentage of impressions generated by mapped Ad Exchange properties that are eligible for Active View measurement.

Corresponds to "Active view measurable" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE

public static final Column AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE

The percentage of viewable impressions out of all measurable impressions generated by mapped Ad Exchange properties.

Corresponds to "Active view viewable" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_AVERAGE_VIEWABLE_TIME

public static final Column AD_EXCHANGE_AVERAGE_VIEWABLE_TIME

The average time (in seconds) that an individual ad impression generated by mapped Ad Exchange properties was viewable.

Corresponds to "Average viewable time (secs)" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_ENABLED_IMPRESSIONS

Total number of impressions generated by mapped Ad Exchange properties that were eligible to measure viewability.

Corresponds to "Active view enabled impressions" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_MEASURED_IMPRESSIONS

Total number of eligible impressions generated by mapped Ad Exchange properties that were measurable by Active View.

Corresponds to "Active view measured impressions" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_VIEWED_IMPRESSIONS

Total number of Active View measurable impressions generated by mapped Ad Exchange properties that were viewable.

Corresponds to "Active view viewed impressions" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_DEALS_BID_RESPONSES

public static final Column AD_EXCHANGE_DEALS_BID_RESPONSES

Number of responses that shows that a buyer is bidding, for mapped Ad Exchange properties.

Corresponds to "Deals bid responses" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_DEALS_MATCHED_REQUESTS

public static final Column AD_EXCHANGE_DEALS_MATCHED_REQUESTS

Deal ad requests for mapped Ad Exchange properties which were ?matched? with demand from the buyer associated with the Deal. Each ?Deals matched request? represents one opportunity for the Deal Buyer to serve their ad in the context of the Deal.

Corresponds to "Deals matched requests" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_DEALS_AD_REQUESTS

public static final Column AD_EXCHANGE_DEALS_AD_REQUESTS

Total ad requests associated with a given Deal, for mapped Ad Exchange properties.

Corresponds to "Deals ad requests" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_DEALS_MATCH_RATE

public static final Column AD_EXCHANGE_DEALS_MATCH_RATE

Deals matched requests divided by Deals ad requests, for mapped Ad Exchange properties.

Corresponds to "Deals match rate" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_VIDEO_QUARTILE_1

public static final Column AD_EXCHANGE_VIDEO_QUARTILE_1

A count of how many users watch the first 25% of a video ad, for mapped Ad Exchange properties.

AD_EXCHANGE_VIDEO_QUARTILE_3

public static final Column AD_EXCHANGE_VIDEO_QUARTILE_3

A count of how many users watch the first 75% of a video ad, for mapped Ad Exchange properties.

AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE

public static final Column AD_EXCHANGE_VIDEO_TRUEVIEW_SKIP_RATE

Percentage of times a user clicked Skip, for mapped Ad Exchange properties.

Corresponds to "TrueView skip rate" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS

public static final Column AD_EXCHANGE_VIDEO_TRUEVIEW_VIEWS

Number of times a video ad has been viewed to completion or watched to 30 seconds, whichever happens first, for mapped Ad Exchange properties.

Corresponds to "TrueView views" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_VIDEO_TRUEVIEW_VTR

public static final Column AD_EXCHANGE_VIDEO_TRUEVIEW_VTR

TrueView views divided by TrueView impressions, for mapped Ad Exchange properties.

Corresponds to "TrueView VTR" in the DFP UI. Compatible with the AD_EXCHANGE_HISTORICAL report type.

AD_EXCHANGE_THIRD_PARTY_FILL_RATE

public static final Column AD_EXCHANGE_THIRD_PARTY_FILL_RATE

The third-party fill rate by Ad Exchange properties linked to DFP.

This experimental column only works with Ad Exchange web properties linked with an active status.

This field is deprecated and will be removed in v201805.

Corresponds to "Mediation fill rate" in the DFP UI. Compatible with the HISTORICAL report type.

MEDIATION_IMPRESSIONS

public static final Column MEDIATION_IMPRESSIONS

Impressions generated for mediation requests. This includes third-party network and Ad Exchange impressions for mediation.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

MEDIATION_ESTIMATED_REVENUE

public static final Column MEDIATION_ESTIMATED_REVENUE

Estimated revenue generated for mediation requests. This combines estimated revenue from third-parties along with Ad Exchange.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

MEDIATION_ECPM

public static final Column MEDIATION_ECPM

The average estimated cost-per-thousand-impressions earned from mediation ads.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

MEDIATION_THIRD_PARTY_ECPM

public static final Column MEDIATION_THIRD_PARTY_ECPM

Mediation third-party average cost-per-thousand-impressions.

Compatible with the HISTORICAL report type.

MEDIATION_FILL_RATE

public static final Column MEDIATION_FILL_RATE

Mediation fill rate indicating how often a network fills an ad request.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

MEDIATION_PASSBACKS

public static final Column MEDIATION_PASSBACKS

Mediation passbacks recorded when a network does not fill an ad request.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

The number of impressions an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_CLICKS

The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange clicks" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_TARGETED_CLICKS

The number of clicks an Ad Exchange ad delivered for line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Ad Exchange targeted clicks" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_CTR

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_CTR

The ratio of clicks an Ad Exchange ad delivered to the number of impressions it delivered for line item-level dynamic allocation.

Corresponds to "Ad Exchange CTR" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_IMPRESSIONS

The ratio of the number of impressions delivered to the total impressions delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange impressions (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_PERCENT_CLICKS

The ratio of the number of clicks delivered to the total clicks delivered by Ad Exchange for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange clicks (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_REVENUE

Revenue generated from Ad Exchange ads delivered for line item-level dynamic allocation. Represented in publisher currency and time zone.

Corresponds to "Ad Exchange revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_WITHOUT_CPD_PERCENT_REVENUE

The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM and CPC ads delivered for line item-level dynamic allocation. Represented as a percentage.

Corresponds to "Ad Exchange revenue (%)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_WITH_CPD_PERCENT_REVENUE

The ratio of revenue generated by Ad Exchange to the total revenue earned by CPM, CPC and CPD ads delivered for line item-level dynamic allocation. Represented as a percentage.

AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM

public static final Column AD_EXCHANGE_LINE_ITEM_LEVEL_AVERAGE_ECPM

The average estimated cost-per-thousand-impressions earned from the delivery of Ad Exchange ads for line item-level dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_IMPRESSIONS

public static final Column TOTAL_INVENTORY_LEVEL_IMPRESSIONS

The total number of impressions delivered by the ad servers including inventory-level dynamic allocation.

Corresponds to "Total impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS

public static final Column TOTAL_LINE_ITEM_LEVEL_IMPRESSIONS

The total number of impressions delivered including line item-level dynamic allocation.

Corresponds to "Total impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

public static final Column TOTAL_LINE_ITEM_LEVEL_TARGETED_IMPRESSIONS

The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_CLICKS

public static final Column TOTAL_INVENTORY_LEVEL_CLICKS

The total number of clicks delivered by the ad servers including inventory-level dynamic allocation.

Corresponds to "Total clicks" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_CLICKS

public static final Column TOTAL_LINE_ITEM_LEVEL_CLICKS

The total number of clicks delivered including line item-level dynamic allocation.

Corresponds to "Total clicks" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS

public static final Column TOTAL_LINE_ITEM_LEVEL_TARGETED_CLICKS

The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting

Corresponds to "Total targeted clicks" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_CTR

public static final Column TOTAL_INVENTORY_LEVEL_CTR

The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including inventory-level dynamic allocation.

Corresponds to "Total CTR" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_CTR

public static final Column TOTAL_LINE_ITEM_LEVEL_CTR

The ratio of total clicks on ads delivered by the ad servers to the total number of impressions delivered for an ad including line item-level dynamic allocation.

Corresponds to "Total CTR" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE

public static final Column TOTAL_INVENTORY_LEVEL_CPM_AND_CPC_REVENUE

The total CPM and CPC revenue generated by the ad servers including inventory-level dynamic allocation.

Corresponds to "Total CPM and CPC revenue" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_ALL_REVENUE

public static final Column TOTAL_INVENTORY_LEVEL_ALL_REVENUE

The total CPM, CPC and CPD revenue generated by the ad servers including inventory-level dynamic allocation.

TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE

public static final Column TOTAL_LINE_ITEM_LEVEL_CPM_AND_CPC_REVENUE

The total CPM and CPC revenue generated by the ad servers including line item-level dynamic allocation.

Corresponds to "Total CPM and CPC revenue" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE

public static final Column TOTAL_LINE_ITEM_LEVEL_ALL_REVENUE

The total CPM, CPC and CPD revenue generated by the ad servers including line item-level dynamic allocation.

Can correspond to any of the following in the DFP UI: Total CPM, CPC, CPD, and vCPM revenue, Total CPM, CPC and CPD revenue. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

public static final Column TOTAL_INVENTORY_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including inventory-level dynamic allocation.

Corresponds to "Total average eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM

public static final Column TOTAL_INVENTORY_LEVEL_WITH_CPD_AVERAGE_ECPM

Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including inventory-level dynamic allocation.

TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

public static final Column TOTAL_LINE_ITEM_LEVEL_WITHOUT_CPD_AVERAGE_ECPM

Estimated cost-per-thousand-impressions (eCPM) of CPM and CPC ads delivered by the ad servers including line item-level dynamic allocation.

Corresponds to "Total average eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM

public static final Column TOTAL_LINE_ITEM_LEVEL_WITH_CPD_AVERAGE_ECPM

Estimated cost-per-thousand-impressions (eCPM) of CPM, CPC and CPD ads delivered by the ad servers including line item-level dynamic allocation.

TOTAL_CODE_SERVED_COUNT

public static final Column TOTAL_CODE_SERVED_COUNT

The total number of times that the code for an ad is served by the ad server including inventory-level dynamic allocation.

Corresponds to "Total code served count" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS

public static final Column TOTAL_INVENTORY_LEVEL_UNFILLED_IMPRESSIONS

The total number of missed impressions due to the ad servers' inability to find ads to serve, including inventory-level dynamic allocation.

Corresponds to "Unfilled impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_CONTROL_IMPRESSIONS

public static final Column OPTIMIZATION_CONTROL_IMPRESSIONS

The number of control (unoptimized) impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Control impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_CONTROL_CLICKS

public static final Column OPTIMIZATION_CONTROL_CLICKS

Number of clicks resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control clicks" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_CONTROL_CTR

public static final Column OPTIMIZATION_CONTROL_CTR

The CTR for control (unoptimized) impressions for an order for which the optimization feature has been enabled.

Corresponds to "Control CTR" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_OPTIMIZED_IMPRESSIONS

public static final Column OPTIMIZATION_OPTIMIZED_IMPRESSIONS

Number of optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_OPTIMIZED_CLICKS

public static final Column OPTIMIZATION_OPTIMIZED_CLICKS

Number of clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized clicks" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS

public static final Column OPTIMIZATION_NON_OPTIMIZED_IMPRESSIONS

Number of non-optimized impressions delivered for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_NON_OPTIMIZED_CLICKS

public static final Column OPTIMIZATION_NON_OPTIMIZED_CLICKS

Number of clicks resulting from the delivery of non-optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Non-optimized clicks" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_EXTRA_CLICKS

public static final Column OPTIMIZATION_EXTRA_CLICKS

Number of extra clicks resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Extra clicks" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_OPTIMIZED_CTR

public static final Column OPTIMIZATION_OPTIMIZED_CTR

The CTR for optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized CTR" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_LIFT

public static final Column OPTIMIZATION_LIFT

The percentage by which optimized CTRs are greater than the unoptimized CTRs. This is calculated as ((OPTIMIZATION_OPTIMIZED_CTR/ OPTIMIZATION_CONTROL_CTR) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Lift" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_COVERAGE

public static final Column OPTIMIZATION_COVERAGE

The line item coverage measures how often the traffic was sent for optimization.

Corresponds to "Percent optimized" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS

public static final Column OPTIMIZATION_BEHIND_SCHEDULE_IMPRESSIONS

The number of impressions that were behind schedule at the time of their delivery.

Corresponds to "Impressions that are behind schedule" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS

public static final Column OPTIMIZATION_NO_CLICKS_RECORDED_IMPRESSIONS

The number of impressions that did not have any clicks recorded in the recent past.

Corresponds to "Impressions with no clicks recorded" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_SPONSORSHIP_IMPRESSIONS

public static final Column OPTIMIZATION_SPONSORSHIP_IMPRESSIONS

The number of impressions that were delivered as sponsorship items.

Corresponds to "Sponsorship impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS

public static final Column OPTIMIZATION_AS_FAST_AS_POSSIBLE_IMPRESSIONS

The number of impressions that were set to deliver as fast as possible.

Corresponds to "Impressions serving as fast as possible" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS

public static final Column OPTIMIZATION_NO_ABSOLUTE_LIFETIME_GOAL_IMPRESSIONS

The number of impressions that have no absolute lifetime delivery goals.

Corresponds to "Impressions with no lifetime goal" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_CONTROL_REVENUE

public static final Column OPTIMIZATION_CONTROL_REVENUE

Total revenue resulting from the delivery of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control revenue" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_OPTIMIZED_REVENUE

public static final Column OPTIMIZATION_OPTIMIZED_REVENUE

Total revenue resulting from the delivery of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized revenue" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_CONTROL_ECPM

public static final Column OPTIMIZATION_CONTROL_ECPM

Estimated cost-per-thousand-impressions (eCPM) of control (unoptimized) impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Control eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_OPTIMIZED_ECPM

public static final Column OPTIMIZATION_OPTIMIZED_ECPM

Estimated cost-per-thousand-impressions (eCPM) of optimized impressions for an ad for which the optimization feature has been enabled.

Corresponds to "Optimized eCPM" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_FREED_UP_IMPRESSIONS

public static final Column OPTIMIZATION_FREED_UP_IMPRESSIONS

Freed-up impressions as a result of optimization.

Corresponds to "Freed-up impressions" in the DFP UI. Compatible with the HISTORICAL report type.

OPTIMIZATION_ECPM_LIFT

public static final Column OPTIMIZATION_ECPM_LIFT

Relative change in eCPM as a result of optimization.

Corresponds to "eCPM lift" in the DFP UI. Compatible with the HISTORICAL report type.

REACH_FREQUENCY

public static final Column REACH_FREQUENCY

The average number of ads displayed to each unique visitor.

Corresponds to "Average impressions / visitor" in the DFP UI. Compatible with the REACH report type.

REACH_AVERAGE_REVENUE

public static final Column REACH_AVERAGE_REVENUE

The average revenue earned per unique visitor.

Corresponds to "Average revenue / visitor" in the DFP UI. Compatible with the REACH report type.

REACH

public static final Column REACH

The number of unique visitors.

Corresponds to "Unique visitors" in the DFP UI. Compatible with the REACH report type.

GRP_POPULATION

public static final Column GRP_POPULATION

The number of people in the given demographic bucket.

Corresponds to "Population" in the DFP UI. Compatible with the REACH report type.

GRP_UNIQUE_AUDIENCE

public static final Column GRP_UNIQUE_AUDIENCE

The number of unique users reached in the given demographic bucket.

Corresponds to "Unique viewers" in the DFP UI. Compatible with the REACH report type.

GRP_UNIQUE_AUDIENCE_SHARE

public static final Column GRP_UNIQUE_AUDIENCE_SHARE

Percentage of the number of unique users reached in the given demographic bucket (out of the number of unique users reached in all demographics).

Corresponds to "% Composition unique viewers" in the DFP UI. Compatible with the REACH report type.

GRP_AUDIENCE_IMPRESSIONS

public static final Column GRP_AUDIENCE_IMPRESSIONS

The number of impressions in the given demographic bucket.

Corresponds to "Impressions" in the DFP UI. Compatible with the REACH report type.

GRP_AUDIENCE_IMPRESSIONS_SHARE

public static final Column GRP_AUDIENCE_IMPRESSIONS_SHARE

Percentage of the number of impressions in the given demographic bucket (out of the number of impressions in all demographics).

Corresponds to "% Composition impressions" in the DFP UI. Compatible with the REACH report type.

GRP_AUDIENCE_REACH

public static final Column GRP_AUDIENCE_REACH

The audience reach calculated as GRP_UNIQUE_AUDIENCE / GRP_POPULATION.

Corresponds to "% Population reach" in the DFP UI. Compatible with the REACH report type.

GRP_AUDIENCE_AVERAGE_FREQUENCY

public static final Column GRP_AUDIENCE_AVERAGE_FREQUENCY

The audience average frequency calculated as GRP_AUDIENCE_IMPRESSIONS / GRP_UNIQUE_AUDIENCE.

Corresponds to "Average frequency" in the DFP UI. Compatible with the REACH report type.

GRP_GROSS_RATING_POINTS

public static final Column GRP_GROSS_RATING_POINTS

The gross rating points (GRP) calculated as GRP_AUDIENCE_REACH * GRP_AUDIENCE_AVERAGE_FREQUENCY * 100.

Corresponds to "Target rating points" in the DFP UI. Compatible with the REACH report type.

SDK_MEDIATION_CREATIVE_IMPRESSIONS

public static final Column SDK_MEDIATION_CREATIVE_IMPRESSIONS

The number of impressions for a particular SDK mediation creative.

Corresponds to "SDK mediation creative impressions" in the DFP UI. Compatible with the HISTORICAL report type.

SDK_MEDIATION_CREATIVE_CLICKS

public static final Column SDK_MEDIATION_CREATIVE_CLICKS

The number of clicks for a particular SDK mediation creative.

Corresponds to "SDK mediation creative clicks" in the DFP UI. Compatible with the HISTORICAL report type.

SELL_THROUGH_FORECASTED_IMPRESSIONS

public static final Column SELL_THROUGH_FORECASTED_IMPRESSIONS

The number of forecasted impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Forecasted impressions" in the DFP UI. Compatible with the SELL_THROUGH report type.

SELL_THROUGH_AVAILABLE_IMPRESSIONS

public static final Column SELL_THROUGH_AVAILABLE_IMPRESSIONS

The number of available impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Available impressions" in the DFP UI. Compatible with the SELL_THROUGH report type.

SELL_THROUGH_RESERVED_IMPRESSIONS

public static final Column SELL_THROUGH_RESERVED_IMPRESSIONS

The number of reserved impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Reserved impressions" in the DFP UI. Compatible with the SELL_THROUGH report type.

SELL_THROUGH_SELL_THROUGH_RATE

public static final Column SELL_THROUGH_SELL_THROUGH_RATE

The sell-through rate for impressions for future sell-through reports.

This metric is available for the next 90 days with a daily break down and for the next 12 months with a monthly break down.

Corresponds to "Sell-through rate" in the DFP UI. Compatible with the SELL_THROUGH report type.

RICH_MEDIA_BACKUP_IMAGES

public static final Column RICH_MEDIA_BACKUP_IMAGES

The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_DISPLAY_TIME

public static final Column RICH_MEDIA_DISPLAY_TIME

The amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_AVERAGE_DISPLAY_TIME

public static final Column RICH_MEDIA_AVERAGE_DISPLAY_TIME

The average amount of time(seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_EXPANSIONS

public static final Column RICH_MEDIA_EXPANSIONS

The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_EXPANDING_TIME

public static final Column RICH_MEDIA_EXPANDING_TIME

The average amount of time(seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_INTERACTION_TIME

public static final Column RICH_MEDIA_INTERACTION_TIME

The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_INTERACTION_COUNT

public static final Column RICH_MEDIA_INTERACTION_COUNT

The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_INTERACTION_RATE

public static final Column RICH_MEDIA_INTERACTION_RATE

The ratio of rich media ad interactions to the number of times the ad was displayed. Represented as a percentage.

Corresponds to "Interaction rate" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_AVERAGE_INTERACTION_TIME

public static final Column RICH_MEDIA_AVERAGE_INTERACTION_TIME

The average amount of time(seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_INTERACTION_IMPRESSIONS

public static final Column RICH_MEDIA_INTERACTION_IMPRESSIONS

The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_MANUAL_CLOSES

public static final Column RICH_MEDIA_MANUAL_CLOSES

The number of times that a user manually closes a floating, expanding, in-page with overlay, or in-page with floating ad.

Corresponds to "Manual closes" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_FULL_SCREEN_IMPRESSIONS

public static final Column RICH_MEDIA_FULL_SCREEN_IMPRESSIONS

A metric that measures an impression only once when a user opens an ad in full screen mode.

Corresponds to "Full-screen impressions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_INTERACTIONS

public static final Column RICH_MEDIA_VIDEO_INTERACTIONS

The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Total video interactions" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_INTERACTION_RATE

public static final Column RICH_MEDIA_VIDEO_INTERACTION_RATE

The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Video interaction rate" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_MUTES

public static final Column RICH_MEDIA_VIDEO_MUTES

The number of times a rich media video was muted.

Corresponds to "Mute" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_PAUSES

public static final Column RICH_MEDIA_VIDEO_PAUSES

The number of times a rich media video was paused.

Corresponds to "Pause" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_PLAYES

public static final Column RICH_MEDIA_VIDEO_PLAYES

The number of times a rich media video was played.

Corresponds to "Plays" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_MIDPOINTS

public static final Column RICH_MEDIA_VIDEO_MIDPOINTS

The number of times a rich media video was played upto midpoint.

Corresponds to "Midpoint" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_COMPLETES

public static final Column RICH_MEDIA_VIDEO_COMPLETES

The number of times a rich media video was fully played.

Corresponds to "Complete" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_REPLAYS

public static final Column RICH_MEDIA_VIDEO_REPLAYS

The number of times a rich media video was restarted.

Corresponds to "Replays" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_STOPS

public static final Column RICH_MEDIA_VIDEO_STOPS

The number of times a rich media video was stopped.

Corresponds to "Stops" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_UNMUTES

public static final Column RICH_MEDIA_VIDEO_UNMUTES

The number of times a rich media video was unmuted.

Corresponds to "Unmute" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_VIEW_TIME

public static final Column RICH_MEDIA_VIDEO_VIEW_TIME

The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Average view time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_VIDEO_VIEW_RATE

public static final Column RICH_MEDIA_VIDEO_VIEW_RATE

The percentage of a video watched by a user.

Corresponds to "View rate" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_CUSTOM_EVENT_TIME

public static final Column RICH_MEDIA_CUSTOM_EVENT_TIME

The amount of time (seconds) that a user interacts with a rich media ad.

Corresponds to "Custom event - time" in the DFP UI. Compatible with the HISTORICAL report type.

RICH_MEDIA_CUSTOM_EVENT_COUNT

public static final Column RICH_MEDIA_CUSTOM_EVENT_COUNT

The number of times a user views and interacts with a specified part of a rich media ad.

Corresponds to "Custom event - count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_START

public static final Column VIDEO_VIEWERSHIP_START

The number of impressions where the video was played.

Corresponds to "Start" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_FIRST_QUARTILE

public static final Column VIDEO_VIEWERSHIP_FIRST_QUARTILE

The number of times the video played to 25% of its length.

Corresponds to "First quartile" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_MIDPOINT

public static final Column VIDEO_VIEWERSHIP_MIDPOINT

The number of times the video reached its midpoint during play.

Corresponds to "Midpoint" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_THIRD_QUARTILE

public static final Column VIDEO_VIEWERSHIP_THIRD_QUARTILE

The number of times the video played to 75% of its length.

Corresponds to "Third quartile" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_COMPLETE

public static final Column VIDEO_VIEWERSHIP_COMPLETE

The number of times the video played to completion.

Corresponds to "Complete" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

public static final Column VIDEO_VIEWERSHIP_AVERAGE_VIEW_RATE

Average percentage of the video watched by users.

Corresponds to "Average view rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

public static final Column VIDEO_VIEWERSHIP_AVERAGE_VIEW_TIME

Average time(seconds) users watched the video.

Corresponds to "Average view time" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_COMPLETION_RATE

public static final Column VIDEO_VIEWERSHIP_COMPLETION_RATE

Percentage of times the video played to the end.

Corresponds to "Completion rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

public static final Column VIDEO_VIEWERSHIP_TOTAL_ERROR_COUNT

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_VIDEO_LENGTH

public static final Column VIDEO_VIEWERSHIP_VIDEO_LENGTH

Duration of the video creative.

Corresponds to "Video length" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN

public static final Column VIDEO_VIEWERSHIP_SKIP_BUTTON_SHOWN

The number of times a skip button is shown in video.

Corresponds to "Skip button shown" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_ENGAGED_VIEW

public static final Column VIDEO_VIEWERSHIP_ENGAGED_VIEW

The number of engaged views i.e. ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged view" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

public static final Column VIDEO_VIEWERSHIP_VIEW_THROUGH_RATE

View-through rate represented as a percentage.

Corresponds to "View-through rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_AUTO_PLAYS

public static final Column VIDEO_VIEWERSHIP_AUTO_PLAYS

Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

public static final Column VIDEO_VIEWERSHIP_CLICK_TO_PLAYS

Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

public static final Column VIDEO_VIEWERSHIP_TOTAL_ERROR_RATE

Error rate is the percentage of video error count from (error count + total impressions).

Corresponds to "Total error rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_100_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_100_COUNT

Number of VAST video errors of type 100.

Corresponds to "VAST error 100 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_101_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_101_COUNT

Number of VAST video errors of type 101.

Corresponds to "VAST error 101 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_102_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_102_COUNT

Number of VAST video errors of type 102.

Corresponds to "VAST error 102 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_200_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_200_COUNT

Number of VAST video errors of type 200.

Corresponds to "VAST error 200 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_201_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_201_COUNT

Number of VAST video errors of type 201.

Corresponds to "VAST error 201 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_202_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_202_COUNT

Number of VAST video errors of type 202.

Corresponds to "VAST error 202 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_203_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_203_COUNT

Number of VAST video errors of type 203.

Corresponds to "VAST error 203 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_300_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_300_COUNT

Number of VAST video errors of type 300.

Corresponds to "VAST error 300 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_301_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_301_COUNT

Number of VAST video errors of type 301.

Corresponds to "VAST error 301 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_302_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_302_COUNT

Number of VAST video errors of type 302.

Corresponds to "VAST error 302 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_303_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_303_COUNT

Number of VAST video errors of type 303.

Corresponds to "VAST error 303 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_400_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_400_COUNT

Number of VAST video errors of type 400.

Corresponds to "VAST error 400 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_401_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_401_COUNT

Number of VAST video errors of type 401.

Corresponds to "VAST error 401 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_402_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_402_COUNT

Number of VAST video errors of type 402.

Corresponds to "VAST error 402 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_403_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_403_COUNT

Number of VAST video errors of type 403.

Corresponds to "VAST error 403 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_405_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_405_COUNT

Number of VAST video errors of type 405.

Corresponds to "VAST error 405 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_500_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_500_COUNT

Number of VAST video errors of type 500.

Corresponds to "VAST error 500 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_501_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_501_COUNT

Number of VAST video errors of type 501.

Corresponds to "VAST error 501 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_502_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_502_COUNT

Number of VAST video errors of type 502.

Corresponds to "VAST error 502 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_503_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_503_COUNT

Number of VAST video errors of type 503.

Corresponds to "VAST error 503 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_600_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_600_COUNT

Number of VAST video errors of type 600.

Corresponds to "VAST error 600 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_601_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_601_COUNT

Number of VAST video errors of type 601.

Corresponds to "VAST error 601 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_602_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_602_COUNT

Number of VAST video errors of type 602.

Corresponds to "VAST error 602 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_603_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_603_COUNT

Number of VAST video errors of type 603.

Corresponds to "VAST error 603 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_604_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_604_COUNT

Number of VAST video errors of type 604.

Corresponds to "VAST error 604 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_900_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_900_COUNT

Number of VAST video errors of type 900.

Corresponds to "VAST error 900 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_ERRORS_VAST_ERROR_901_COUNT

public static final Column VIDEO_ERRORS_VAST_ERROR_901_COUNT

Number of VAST video errors of type 901.

Corresponds to "VAST error 901 count" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_PAUSE

public static final Column VIDEO_INTERACTION_PAUSE

Video interaction event: The number of times user paused ad clip.

Corresponds to "Pause" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_RESUME

public static final Column VIDEO_INTERACTION_RESUME

Video interaction event: The number of times the user unpaused the video.

Corresponds to "Resume" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_REWIND

public static final Column VIDEO_INTERACTION_REWIND

Video interaction event: The number of times a user rewinds the video.

Corresponds to "Rewind" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_MUTE

public static final Column VIDEO_INTERACTION_MUTE

Video interaction event: The number of times video player was in mute state during play of ad clip.

Corresponds to "Mute" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_UNMUTE

public static final Column VIDEO_INTERACTION_UNMUTE

Video interaction event: The number of times a user unmutes the video.

Corresponds to "Unmute" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_COLLAPSE

public static final Column VIDEO_INTERACTION_COLLAPSE

Video interaction event: The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapse" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_EXPAND

public static final Column VIDEO_INTERACTION_EXPAND

Video interaction event: The number of times a user expands a video.

Corresponds to "Expand" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_FULL_SCREEN

public static final Column VIDEO_INTERACTION_FULL_SCREEN

Video interaction event: The number of times ad clip played in full screen mode.

Corresponds to "Full screen" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

public static final Column VIDEO_INTERACTION_AVERAGE_INTERACTION_RATE

Video interaction event: The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_INTERACTION_VIDEO_SKIPS

public static final Column VIDEO_INTERACTION_VIDEO_SKIPS

Video interaction event: The number of times a skippable video is skipped.

Corresponds to "Video skipped" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_STARTS

public static final Column VIDEO_OPTIMIZATION_CONTROL_STARTS

The number of control starts.

Corresponds to "Control starts" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_STARTS

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_STARTS

The number of optimized starts.

Corresponds to "Optimized starts" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_COMPLETES

public static final Column VIDEO_OPTIMIZATION_CONTROL_COMPLETES

The number of control completes.

Corresponds to "Control completes" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETES

The number of optimized completes.

Corresponds to "Optimized completes" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE

public static final Column VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE

The rate of control completions.

Corresponds to "Control completion rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE

The rate of optimized completions.

Corresponds to "Optimized completion rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT

public static final Column VIDEO_OPTIMIZATION_COMPLETION_RATE_LIFT

The percentage by which optimized completion rate is greater than the unoptimized completion rate. This is calculated as (( VIDEO_OPTIMIZATION_OPTIMIZED_COMPLETION_RATE/ VIDEO_OPTIMIZATION_CONTROL_COMPLETION_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "Completion rate lift" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN

public static final Column VIDEO_OPTIMIZATION_CONTROL_SKIP_BUTTON_SHOWN

The number of control skip buttons shown.

Corresponds to "Control skip button shown" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_SKIP_BUTTON_SHOWN

The number of optimized skip buttons shown.

Corresponds to "Optimized skip button shown" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW

public static final Column VIDEO_OPTIMIZATION_CONTROL_ENGAGED_VIEW

The number of control engaged views.

Corresponds to "Control engaged view" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_ENGAGED_VIEW

The number of optimized engaged views.

Corresponds to "Optimized engaged view" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE

public static final Column VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE

The control view-through rate.

Corresponds to "Control view-through rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE

public static final Column VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE

The optimized view-through rate.

Corresponds to "Optimized view-through rate" in the DFP UI. Compatible with the HISTORICAL report type.

VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT

public static final Column VIDEO_OPTIMIZATION_VIEW_THROUGH_RATE_LIFT

The percentage by which optimized view-through rate is greater than the unoptimized view-through rate. This is calculated as (( VIDEO_OPTIMIZATION_OPTIMIZED_VIEW_THROUGH_RATE/ VIDEO_OPTIMIZATION_CONTROL_VIEW_THROUGH_RATE) - 1) * 100 for an ad for which the optimization feature has been enabled.

Corresponds to "View-through rate lift" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

public static final Column TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

public static final Column TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

public static final Column TOTAL_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

public static final Column TOTAL_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

public static final Column TOTAL_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

public static final Column TOTAL_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View Average Viewable Time (seconds)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

public static final Column AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

public static final Column AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

public static final Column AD_SERVER_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

public static final Column AD_SERVER_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

public static final Column AD_SERVER_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by the ad server that were measurable by active view ( out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_REVENUE

public static final Column AD_SERVER_ACTIVE_VIEW_REVENUE

Active View ad server revenue.

Corresponds to "Ad Server Active View Revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

public static final Column AD_SERVER_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Server Active View Average Viewable Time (seconds)" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

public static final Column ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by AdSense viewed on the user's screen,

Corresponds to "AdSense Active View viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

public static final Column ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

public static final Column ADSENSE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

public static final Column ADSENSE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

public static final Column ADSENSE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by AdSense that were measurable by active view ( out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_REVENUE

public static final Column ADSENSE_ACTIVE_VIEW_REVENUE

Active View AdSense revenue.

Corresponds to "AdSense Active View Revenue" in the DFP UI. Compatible with the HISTORICAL report type.

ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

public static final Column ADSENSE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View Average Viewable Time (seconds)" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

The number of impressions delivered by Ad Exchange viewed on the user's screen,

Corresponds to "Ad Exchange Active View viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

public static final Column AD_EXCHANGE_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

public static final Column AD_EXCHANGE_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

public static final Column AD_EXCHANGE_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS_RATE

The percentage of impressions delivered by Ad Exchange that were measurable by active view ( out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_REVENUE

public static final Column AD_EXCHANGE_ACTIVE_VIEW_REVENUE

Active View AdExchange revenue.

Corresponds to "Ad Exchange Active View Revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

public static final Column AD_EXCHANGE_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View Average Viewable Time (seconds)" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_ACTIVE_VIEW_REVENUE

public static final Column TOTAL_ACTIVE_VIEW_REVENUE

Active View total revenue.

Corresponds to "Total Active View Revenue" in the DFP UI. Compatible with the HISTORICAL report type.

AUDIENCE_EXTENSION_COST

public static final Column AUDIENCE_EXTENSION_COST

Cost for audience extension ie. cost the publisher had to pay in order to buy the inventory.

This field is deprecated and will be removed in v201805.

Compatible with the HISTORICAL report type.

VIEW_THROUGH_CONVERSIONS

public static final Column VIEW_THROUGH_CONVERSIONS

Number of view-through conversions.

CONVERSIONS_PER_THOUSAND_IMPRESSIONS

public static final Column CONVERSIONS_PER_THOUSAND_IMPRESSIONS

Number of view-through conversions per thousand impressions.

Corresponds to "Conversions per thousand impressions" in the DFP UI. Compatible with the HISTORICAL report type.

CLICK_THROUGH_CONVERSIONS

public static final Column CLICK_THROUGH_CONVERSIONS

Number of click-through conversions.

Corresponds to "Click-through conversions" in the DFP UI. Compatible with the HISTORICAL report type.

CONVERSIONS_PER_CLICK

public static final Column CONVERSIONS_PER_CLICK

Number of click-through conversions per click.

Corresponds to "Conversions per click" in the DFP UI. Compatible with the HISTORICAL report type.

VIEW_THROUGH_REVENUE

public static final Column VIEW_THROUGH_REVENUE

Revenue for view-through conversions.

Corresponds to "Advertiser view-through sales" in the DFP UI. Compatible with the HISTORICAL report type.

CLICK_THROUGH_REVENUE

public static final Column CLICK_THROUGH_REVENUE

Revenue for click-through conversions.

Corresponds to "Advertiser click-through sales" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_CONVERSIONS

public static final Column TOTAL_CONVERSIONS

Total number of conversions.

Corresponds to "Total conversions" in the DFP UI. Compatible with the HISTORICAL report type.

TOTAL_CONVERSION_REVENUE

public static final Column TOTAL_CONVERSION_REVENUE

Total revenue for conversions.

Corresponds to "Total advertiser sales" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_COMPETING_TOTAL

The number of impressions sent to Ad Exchange / AdSense, regardless of whether they won or lost (total number of dynamic allocation impressions).

Corresponds to "Impressions competing" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_UNFILLED_IMPRESSIONS_COMPETING

The number of unfilled queries that attempted dynamic allocation by Ad Exchange / AdSense.

Corresponds to "Unfilled competing impressions" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_ELIGIBLE_IMPRESSIONS_TOTAL

The number of Ad Exchange / AdSense and DFP impressions.

Corresponds to "Eligible impressions" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_TOTAL

The difference between eligible impressions and competing impressions in dynamic allocation.

DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_IMPRESSIONS_NOT_COMPETING_PERCENT_TOTAL

The percentage of eligible impressions that are not competing in dynamic allocation.

Corresponds to "Impressions not competing (%)" in the DFP UI. Compatible with the HISTORICAL report type.

DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_SATURATION_RATE_TOTAL

The percent of eligible impressions participating in dynamic allocation.

DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL

public static final Column DYNAMIC_ALLOCATION_OPPORTUNITY_MATCH_RATE_TOTAL

The percent of total dynamic allocation queries that won.

Corresponds to "Dynamic allocation match rate" in the DFP UI. Compatible with the HISTORICAL report type.

CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

public static final Column CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

The contracted net revenue of the ProposalLineItem.

Corresponds to "Contracted revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE

public static final Column CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE

The contracted net revenue in the local currency of the ProposalLineItem. See CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE

Can correspond to any of the following in the DFP UI: Contracted revenue (local), Contracted revenue (net) (local). Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

public static final Column CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

The contracted gross revenue of the ProposalLineItem, including agency commission.

Corresponds to "Contracted revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE

public static final Column CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE

The contracted gross revenue in the local currency of the ProposalLineItem, including agency commission. See CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE

Corresponds to "Contracted revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_CONTRACTED_VAT

public static final Column CONTRACTED_REVENUE_CONTRACTED_VAT

The value added tax on contracted net revenue of the ProposalLineItem or Proposal.

Corresponds to "Contracted VAT" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT

public static final Column CONTRACTED_REVENUE_LOCAL_CONTRACTED_VAT

The value added tax on contracted net revenue in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_VAT

Corresponds to "Contracted VAT (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

public static final Column CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

The contracted agency commission of the ProposalLineItem or Proposal.

Corresponds to "Contracted agency commission" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION

public static final Column CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION

The contracted agency commission in the local currency of the ProposalLineItem or Proposal. See CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Contracted agency commission (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_CONTRACTED_IMPRESSIONS

public static final Column SALES_CONTRACT_CONTRACTED_IMPRESSIONS

The contracted impressions of the ProposalLineItem.

Corresponds to "Contracted impressions" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_CONTRACTED_CLICKS

public static final Column SALES_CONTRACT_CONTRACTED_CLICKS

The contracted clicks of the ProposalLineItem.

Corresponds to "Contracted clicks" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_CONTRACTED_VOLUME

public static final Column SALES_CONTRACT_CONTRACTED_VOLUME

The contracted volume of the ProposalLineItem. Volume represents impressions for rate type CPM, clicks for CPC, and days for CPD.

Corresponds to "Contracted volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_BUDGET

public static final Column SALES_CONTRACT_BUDGET

The budget of the Proposal.

Corresponds to "Budget" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_REMAINING_BUDGET

public static final Column SALES_CONTRACT_REMAINING_BUDGET

The remaining budget of the Proposal. It is calculated by subtracting the contracted net revenue from the budget.

Corresponds to "Remaining budget" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_BUFFERED_IMPRESSIONS

public static final Column SALES_CONTRACT_BUFFERED_IMPRESSIONS

The buffered impressions of the ProposalLineItem.

Corresponds to "Buffered impressions" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_CONTRACT_BUFFERED_CLICKS

public static final Column SALES_CONTRACT_BUFFERED_CLICKS

The buffered clicks of the ProposalLineItem.

Corresponds to "Buffered clicks" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_SCHEDULED_IMPRESSIONS

public static final Column SCHEDULED_SCHEDULED_IMPRESSIONS

The scheduled impressions of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_IMPRESSIONS and SALES_CONTRACT_BUFFERED_IMPRESSIONS.

Corresponds to "Scheduled impressions" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_SCHEDULED_CLICKS

public static final Column SCHEDULED_SCHEDULED_CLICKS

The scheduled clicks of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_CLICKS and SALES_CONTRACT_BUFFERED_CLICKS.

Corresponds to "Scheduled clicks" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_SCHEDULED_VOLUME

public static final Column SCHEDULED_SCHEDULED_VOLUME

The scheduled volume of a ProposalLineItem. It is the sum of SALES_CONTRACT_CONTRACTED_VOLUME and buffered volume.

Corresponds to "Scheduled volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_SCHEDULED_NET_REVENUE

public static final Column SCHEDULED_SCHEDULED_NET_REVENUE

The scheduled net revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE

public static final Column SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE

The scheduled net revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_SCHEDULED_GROSS_REVENUE

public static final Column SCHEDULED_SCHEDULED_GROSS_REVENUE

The scheduled gross revenue of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE

public static final Column SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE

The scheduled gross revenue in the local currency of a ProposalLineItem.

Corresponds to "Scheduled revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_BUDGET

public static final Column SALES_TOTAL_TOTAL_BUDGET

The total budget of the Proposal. It differs from SALES_CONTRACT_BUDGET since it always contains the total budget, not the prorated budget.

Corresponds to "Total budget" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_REMAINING_BUDGET

public static final Column SALES_TOTAL_TOTAL_REMAINING_BUDGET

The total remaining budget of the Proposal. It differs from SALES_CONTRACT_REMAINING_BUDGET since it always contains the total remaining budget, not the prorated remaining budget.

Corresponds to "Total remaining budget" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_CONTRACTED_VOLUME

public static final Column SALES_TOTAL_TOTAL_CONTRACTED_VOLUME

The total contracted volume of the ProposalLineItem. It differs from SALES_CONTRACT_CONTRACTED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total contracted volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

public static final Column SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

The total contracted net revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE

public static final Column SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE

The total contracted net revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE

Corresponds to "Total contracted revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

public static final Column SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

The total contracted gross revenue of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE

public static final Column SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_GROSS_REVENUE

The total contracted gross revenue in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_GROSS_REVENUE

Corresponds to "Total contracted revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

public static final Column SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

The total contracted agency commission of the ProposalLineItem. It differs from CONTRACTED_REVENUE_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

Corresponds to "Total contracted agency commission" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

public static final Column SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

The total contracted agency commission in the local currency of the ProposalLineItem. It differs from CONTRACTED_REVENUE_LOCAL_CONTRACTED_AGENCY_COMMISSION that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_CONTRACTED_AGENCY_COMMISSION

Corresponds to "Total contracted agency commission (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

public static final Column SALES_TOTAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

The total net revenue plus its value added tax of the ProposalLineItem. The revenue is not prorated with regard to the date range.

Corresponds to "Total contracted revenue with VAT (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

public static final Column SALES_TOTAL_LOCAL_TOTAL_CONTRACTED_NET_REVENUE_WITH_VAT

The total net revenue plus its value added tax in the local currency of the ProposalLineItem. The revenue is not prorated with regard to the date range.

See #SALES_TOTAL_TOTAL_CONTRACTED_WITH_VAT

Corresponds to "Total contracted revenue with VAT (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_SCHEDULED_VOLUME

public static final Column SALES_TOTAL_TOTAL_SCHEDULED_VOLUME

The total scheduled volume of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_VOLUME that the volume is not prorated with regard to the date range.

Corresponds to "Total scheduled volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

public static final Column SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

The total scheduled net revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE

public static final Column SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_NET_REVENUE

The total scheduled net revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_NET_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_NET_REVENUE

Corresponds to "Total scheduled revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

public static final Column SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

The total scheduled gross revenue of the ProposalLineItem. It differs from SCHEDULED_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

Corresponds to "Total scheduled revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE

public static final Column SALES_TOTAL_LOCAL_TOTAL_SCHEDULED_GROSS_REVENUE

The total scheduled gross revenue in the local currency of the ProposalLineItem. It differs from SCHEDULED_LOCAL_SCHEDULED_GROSS_REVENUE that the revenue is not prorated with regard to the date range.

See SALES_TOTAL_TOTAL_SCHEDULED_GROSS_REVENUE

Corresponds to "Total scheduled revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

public static final Column UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

The unreconciled net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from unreconciled DFP volume.

Corresponds to "Unreconciled revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE

The unreconciled net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from unreconciled DFP volume.

See UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE

Corresponds to "Unreconciled revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

The unreconciled gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from unreconciled DFP volume.

Corresponds to "Unreconciled revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE

The unreconciled gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from unreconciled DFP volume.

See UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE

Corresponds to "Unreconciled revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_FORECASTED_NET_REVENUE

public static final Column UNIFIED_REVENUE_FORECASTED_NET_REVENUE

The forecasted net revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_NET_REVENUE coming from forecasted DFP volume.

Corresponds to "Forecasted revenue (net)" in the DFP UI. Compatible with the SALES report type.

UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE

The forecasted net revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE coming from forecasted DFP volume.

See UNIFIED_REVENUE_FORECASTED_NET_REVENUE

Corresponds to "Forecasted revenue (net) (local)" in the DFP UI. Compatible with the SALES report type.

UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

The forecasted gross revenue of the ProposalLineItem. It is the portion of UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE coming from forecasted DFP volume.

Corresponds to "Forecasted revenue (gross)" in the DFP UI. Compatible with the SALES report type.

UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE

The forecasted gross revenue of the ProposalLineItem in local currency. It is the portion of UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE coming from forecasted DFP volume.

See UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE

Corresponds to "Forecasted revenue (gross) (local)" in the DFP UI. Compatible with the SALES report type.

UNIFIED_REVENUE_UNIFIED_NET_REVENUE

public static final Column UNIFIED_REVENUE_UNIFIED_NET_REVENUE

The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_NET_REVENUE, BILLING_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE

The unified net revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_NET_REVENUE, BILLING_LOCAL_BILLABLE_NET_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_NET_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_NET_REVENUE

Corresponds to "Unified revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

The unified net revenue of the ProposalLineItem. It is a combination of UNIFIED_REVENUE_UNRECONCILED_GROSS_REVENUE, BILLING_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE

public static final Column UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE

The unified gross revenue of the ProposalLineItem in local currency. It is a combination of UNIFIED_REVENUE_LOCAL_UNRECONCILED_GROSS_REVENUE, BILLING_LOCAL_BILLABLE_GROSS_REVENUE, and UNIFIED_REVENUE_LOCAL_FORECASTED_GROSS_REVENUE when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE

Corresponds to "Unified revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

public static final Column UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

The unified agency commission of the ProposalLineItem. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery.

Corresponds to "Unified agency commission" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION

public static final Column UNIFIED_REVENUE_LOCAL_UNIFIED_AGENCY_COMMISSION

The unified agency commission of the ProposalLineItem in local currency. It is a combination of the unreconciled agency commission, the BILLING_BILLABLE_AGENCY_COMMISSION, and the forecasted agency commission when query date range spans historical delivery and forecasted delivery. See UNIFIED_REVENUE_UNIFIED_AGENCY_COMMISSION

Corresponds to "Unified agency commission (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_UNRECONCILED_VOLUME

public static final Column UNIFIED_REVENUE_UNRECONCILED_VOLUME

The unreconciled volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unreconciled volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

UNIFIED_REVENUE_FORECASTED_VOLUME

public static final Column UNIFIED_REVENUE_FORECASTED_VOLUME

The forecasted volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Forecasted volume" in the DFP UI. Compatible with the SALES report type.

UNIFIED_REVENUE_UNIFIED_VOLUME

public static final Column UNIFIED_REVENUE_UNIFIED_VOLUME

The unified volume of the ProposalLineItem for each cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD. This fact can only be run in proposal or proposal line item time zone.

Corresponds to "Unified volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

EXPECTED_REVENUE_EXPECTED_NET_REVENUE

public static final Column EXPECTED_REVENUE_EXPECTED_NET_REVENUE

The expected revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_NET_REVENUE otherwise.

Corresponds to "Expected revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE

public static final Column EXPECTED_REVENUE_LOCAL_EXPECTED_NET_REVENUE

The expected revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_NET_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_NET_REVENUE

Corresponds to "Expected revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

public static final Column EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

The expected gross revenue of the ProposalLineItem. It is equivalent to UNIFIED_REVENUE_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_PIPELINE_GROSS_REVENUE otherwise.

Corresponds to "Expected revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE

public static final Column EXPECTED_REVENUE_LOCAL_EXPECTED_GROSS_REVENUE

The expected gross revenue of the ProposalLineItem in local currency. It is equivalent to UNIFIED_REVENUE_LOCAL_UNIFIED_GROSS_REVENUE when the ProposalLineItem is sold and SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE otherwise.

See EXPECTED_REVENUE_EXPECTED_GROSS_REVENUE

Corresponds to "Expected revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

SALES_PIPELINE_PIPELINE_NET_REVENUE

public static final Column SALES_PIPELINE_PIPELINE_NET_REVENUE

The pipeline net revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue.

Corresponds to "Pipeline revenue (net)" in the DFP UI. Compatible with the SALES report type.

SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE

public static final Column SALES_PIPELINE_LOCAL_PIPELINE_NET_REVENUE

The pipeline net revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue. See SALES_PIPELINE_PIPELINE_NET_REVENUE

Corresponds to "Pipeline revenue (net) (local)" in the DFP UI. Compatible with the SALES report type.

SALES_PIPELINE_PIPELINE_GROSS_REVENUE

public static final Column SALES_PIPELINE_PIPELINE_GROSS_REVENUE

The pipeline gross revenue of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission.

Corresponds to "Pipeline revenue (gross)" in the DFP UI. Compatible with the SALES report type.

SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE

public static final Column SALES_PIPELINE_LOCAL_PIPELINE_GROSS_REVENUE

The pipeline gross revenue in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated by multiplying Proposal.probabilityOfClose by the contracted revenue including agency commission when inventory is not reserved; otherwise it is calcualted by multiplying Proposal.probabilityOfClose by the forecasted revenue including agency commission. See SALES_PIPELINE_PIPELINE_GROSS_REVENUE

Corresponds to "Pipeline revenue (gross) (local)" in the DFP UI. Compatible with the SALES report type.

SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION

public static final Column SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION

The pipeline agency commission of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue.

Corresponds to "Pipeline agency commission" in the DFP UI. Compatible with the SALES report type.

SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION

public static final Column SALES_PIPELINE_LOCAL_PIPELINE_AGENCY_COMMISSION

The pipeline agency commission in the local currency of the ProposalLineItem. There is no revenue for sold proposal line items. For unsold proposal line items, it is calculated against gross pipeline revenue in local currency of the ProposalLineItem. See SALES_PIPELINE_PIPELINE_AGENCY_COMMISSION

Corresponds to "Pipeline agency commission (local)" in the DFP UI. Compatible with the SALES report type.

RECONCILIATION_DFP_VOLUME

public static final Column RECONCILIATION_DFP_VOLUME

The DFP volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "DFP volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_THIRD_PARTY_VOLUME

public static final Column RECONCILIATION_THIRD_PARTY_VOLUME

The third party volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Third-party volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_RECONCILED_VOLUME

public static final Column RECONCILIATION_RECONCILED_VOLUME

The reconciled volume of the ProposalLineItem, which is used for reconciliation. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Reconciled volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_DISCREPANCY_PERCENTAGE

public static final Column RECONCILIATION_DISCREPANCY_PERCENTAGE

The discrepancy percentage between DFP volume and third party volume.

Corresponds to "Discrepancy (%)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_RECONCILED_REVENUE

public static final Column RECONCILIATION_RECONCILED_REVENUE

The reconciled revenue of the LineItem.

Corresponds to "Reconciled revenue" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_IMPRESSION_DISCREPANCY

public static final Column RECONCILIATION_IMPRESSION_DISCREPANCY

The discrepancy between DFP impressions and third party impressions.

Corresponds to "Impression discrepancy" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_CLICK_DISCREPANCY

public static final Column RECONCILIATION_CLICK_DISCREPANCY

The discrepancy between DFP clicks and third party clicks.

Corresponds to "Click discrepancy" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

RECONCILIATION_REVENUE_DISCREPANCY

public static final Column RECONCILIATION_REVENUE_DISCREPANCY

The discrepancy between DFP revenue and third party revenue.

Corresponds to "Revenue discrepancy" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_NET_REVENUE

public static final Column BILLING_BILLABLE_NET_REVENUE

The billable net revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied.

Corresponds to "Billable revenue (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_NET_REVENUE

public static final Column BILLING_LOCAL_BILLABLE_NET_REVENUE

The billable net revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied. See BILLING_BILLABLE_NET_REVENUE

Corresponds to "Billable revenue (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_GROSS_REVENUE

public static final Column BILLING_BILLABLE_GROSS_REVENUE

The billable gross revenue of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission.

Corresponds to "Billable revenue (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_GROSS_REVENUE

public static final Column BILLING_LOCAL_BILLABLE_GROSS_REVENUE

The billable gross revenue in the local currency of the ProposalLineItem. It is calculated from reconciled volume and rate, with cap applied, and including agency commission. See BILLING_BILLABLE_GROSS_REVENUE

Corresponds to "Billable revenue (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

public static final Column BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

The billable net revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

Corresponds to "Billable revenue before manual adjustment (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

public static final Column BILLING_LOCAL_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_NET_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Corresponds to "Billable revenue before manual adjustment (net) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

public static final Column BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

The billable gross revenue of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

Corresponds to "Billable revenue before manual adjustment (gross)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

public static final Column BILLING_LOCAL_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

The billable net revenue in local currency of the ProposalLineItem before manual adjustment. It is calculated from reconciled volume and rate, with cap applied, before manual adjustment.

See BILLING_BILLABLE_GROSS_REVENUE_BEFORE_MANUAL_ADJUSTMENT

Corresponds to "Billable revenue before manual adjustment (gross) (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_VAT

public static final Column BILLING_BILLABLE_VAT

The value added tax on billable net revenue of the ProposalLineItem or Proposal.

Corresponds to "Billable VAT" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_VAT

public static final Column BILLING_LOCAL_BILLABLE_VAT

The value added tax on billable net revenue in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_VAT

Corresponds to "Billable VAT (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_AGENCY_COMMISSION

public static final Column BILLING_BILLABLE_AGENCY_COMMISSION

The billable agency commission of the ProposalLineItem or Proposal.

Corresponds to "Billable agency commission" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION

public static final Column BILLING_LOCAL_BILLABLE_AGENCY_COMMISSION

The billable agency commission in the local currency of the ProposalLineItem or Proposal. See BILLING_BILLABLE_AGENCY_COMMISSION

Corresponds to "Billable agency commission (local)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_CAP_QUANTITY

public static final Column BILLING_CAP_QUANTITY

The cap quantity of the ProposalLineItem for each cycle. Quantity represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Cap quantity" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_BILLABLE_VOLUME

public static final Column BILLING_BILLABLE_VOLUME

The billable volume of the ProposalLineItem for each cycle. Billable volumes are calculated by applying cap quantity to reconciled volumes. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Billable volume" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_DELIVERY_ROLLOVER

public static final Column BILLING_DELIVERY_ROLLOVER

The delivery rollover volume of the ProposalLineItem from previous cycle. Volume represents impressions for rate type CPM, clicks for CPC and days for CPD.

Corresponds to "Delivery rollover" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_REALIZED_CPM

public static final Column BILLING_REALIZED_CPM

The CPM calcuated by BILLING_BILLABLE_NET_REVENUE and AD_SERVER_IMPRESSIONS.

Corresponds to "Realized CPM" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

BILLING_REALIZED_RATE

public static final Column BILLING_REALIZED_RATE

The rate calcuated by BILLING_BILLABLE_NET_REVENUE and DFP volume.

Corresponds to "Realized rate" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT

public static final Column DISCOUNTS_BREAKDOWN_CONTRACTED_NET_OVERALL_DISCOUNT

The contracted net overall discount of the ProposalLineItem.

Corresponds to "Contracted overall discount (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT

public static final Column DISCOUNTS_BREAKDOWN_BILLABLE_NET_OVERALL_DISCOUNT

The billable net overall discount of the ProposalLineItem.

Corresponds to "Billable overall discount (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE

public static final Column DISCOUNTS_BREAKDOWN_CONTRACTED_NET_NON_BILLABLE

The contracted non-billable (net) of the ProposalLineItem. The non-billable means revenue that marked as make good, added value or barter.

Corresponds to "Contracted non-billable (net)" in the DFP UI. Compatible with any of the following report types: HISTORICAL, SALES.

INVOICED_IMPRESSIONS

public static final Column INVOICED_IMPRESSIONS

The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the DFP UI. Compatible with the HISTORICAL report type.

INVOICED_UNFILLED_IMPRESSIONS

public static final Column INVOICED_UNFILLED_IMPRESSIONS

The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the DFP UI. Compatible with the HISTORICAL report type.

NIELSEN_IMPRESSIONS

public static final Column NIELSEN_IMPRESSIONS

The total number of impressions tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "Impressions" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_IMPRESSIONS

public static final Column NIELSEN_IN_TARGET_IMPRESSIONS

The total number of impressions for in-target demographic tracked for Nielsen Digital Ad Ratings measurement.

Corresponds to "In-target impressions" in the DFP UI. Compatible with the REACH report type.

NIELSEN_POPULATION_BASE

public static final Column NIELSEN_POPULATION_BASE

The population in the demographic.

Corresponds to "Population base" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_POPULATION_BASE

public static final Column NIELSEN_IN_TARGET_POPULATION_BASE

The total population for all in-target demographics.

Compatible with the REACH report type.

NIELSEN_UNIQUE_AUDIENCE

public static final Column NIELSEN_UNIQUE_AUDIENCE

The total number of different people within the selected demographic who were reached.

Corresponds to "Unique audience" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_UNIQUE_AUDIENCE

public static final Column NIELSEN_IN_TARGET_UNIQUE_AUDIENCE

The total number of different people within all in-target demographics who were reached.

Compatible with the REACH report type.

NIELSEN_PERCENT_AUDIENCE_REACH

public static final Column NIELSEN_PERCENT_AUDIENCE_REACH

The unique audience reached as a percentage of the population base.

Corresponds to "% audience reach" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH

public static final Column NIELSEN_IN_TARGET_PERCENT_AUDIENCE_REACH

The unique audience reached as a percentage of the population base for all in-target demographics.

Compatible with the REACH report type.

NIELSEN_AVERAGE_FREQUENCY

public static final Column NIELSEN_AVERAGE_FREQUENCY

The average number of times that a person within the target audience sees an advertisement.

Corresponds to "Average frequency" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_AVERAGE_FREQUENCY

public static final Column NIELSEN_IN_TARGET_AVERAGE_FREQUENCY

The average number of times that a person within the target audience sees an advertisement for all in-target demographics.

Compatible with the REACH report type.

NIELSEN_GROSS_RATING_POINTS

public static final Column NIELSEN_GROSS_RATING_POINTS

The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency.

Corresponds to "Gross rating points" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_GROSS_RATING_POINTS

public static final Column NIELSEN_IN_TARGET_GROSS_RATING_POINTS

The unit of audience volume, which is based on the percentage of the reached target audience population multiplied by the average frequency, for all in-target demographics.

Compatible with the REACH report type.

NIELSEN_PERCENT_IMPRESSIONS_SHARE

public static final Column NIELSEN_PERCENT_IMPRESSIONS_SHARE

The share of impressions that reached the target demographic.

Corresponds to "% impression share" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE

public static final Column NIELSEN_IN_TARGET_PERCENT_IMPRESSIONS_SHARE

The share of impressions that reached all in-target demographics.

Corresponds to "In-target % impression share" in the DFP UI. Compatible with the REACH report type.

NIELSEN_PERCENT_POPULATION_SHARE

public static final Column NIELSEN_PERCENT_POPULATION_SHARE

The share of the total population represented by the population base.

Corresponds to "% population share" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE

public static final Column NIELSEN_IN_TARGET_PERCENT_POPULATION_SHARE

The share of the total population for all in-target demographics represented by the population base.

Compatible with the REACH report type.

NIELSEN_PERCENT_AUDIENCE_SHARE

public static final Column NIELSEN_PERCENT_AUDIENCE_SHARE

The share of the unique audience in the demographic.

Corresponds to "% audience share" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE

public static final Column NIELSEN_IN_TARGET_PERCENT_AUDIENCE_SHARE

The share of the unique audience for all in-target demographics.

Compatible with the REACH report type.

NIELSEN_AUDIENCE_INDEX

public static final Column NIELSEN_AUDIENCE_INDEX

The relative unique audience in the demographic compared with its share of the overall population.

Corresponds to "Audience index" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_AUDIENCE_INDEX

public static final Column NIELSEN_IN_TARGET_AUDIENCE_INDEX

The relative unique audience for all in-target demographics compared with its share of the overall population.

Compatible with the REACH report type.

NIELSEN_IMPRESSIONS_INDEX

public static final Column NIELSEN_IMPRESSIONS_INDEX

The relative impressions per person in the demographic compared with the impressions per person for the overall population.

Corresponds to "Impressions index" in the DFP UI. Compatible with the REACH report type.

NIELSEN_IN_TARGET_IMPRESSIONS_INDEX

public static final Column NIELSEN_IN_TARGET_IMPRESSIONS_INDEX

The relative impressions per person for all in-target demographics compared with the impressions per person for the overall population.

Compatible with the REACH report type.

PARTNER_MANAGEMENT_HOST_IMPRESSIONS

public static final Column PARTNER_MANAGEMENT_HOST_IMPRESSIONS

The host impressions in the partner management.

Corresponds to "Host impressions" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_HOST_CLICKS

public static final Column PARTNER_MANAGEMENT_HOST_CLICKS

The host clicks in the partner management.

Corresponds to "Host clicks" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_HOST_CTR

public static final Column PARTNER_MANAGEMENT_HOST_CTR

The host CTR in the partner management.

Corresponds to "Host CTR" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS

public static final Column PARTNER_MANAGEMENT_UNFILLED_IMPRESSIONS

The unfilled impressions in the partner management.

Corresponds to "Unfilled impressions" in the DFP UI. Compatible with any of the following report types: HISTORICAL, PARTNER_FINANCE.

PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS

public static final Column PARTNER_MANAGEMENT_PARTNER_IMPRESSIONS

The partner impressions in the partner management.

Corresponds to "Partner impressions" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_PARTNER_CLICKS

public static final Column PARTNER_MANAGEMENT_PARTNER_CLICKS

The partner clicks in the partner management.

Corresponds to "Partner clicks" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_PARTNER_CTR

public static final Column PARTNER_MANAGEMENT_PARTNER_CTR

The partner CTR in the partner management.

Corresponds to "Partner CTR" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_MANAGEMENT_GROSS_REVENUE

public static final Column PARTNER_MANAGEMENT_GROSS_REVENUE

The gross revenue in the partner management.

Corresponds to "Gross revenue" in the DFP UI. Compatible with the HISTORICAL report type.

PARTNER_FINANCE_HOST_IMPRESSIONS

public static final Column PARTNER_FINANCE_HOST_IMPRESSIONS

Monthly host impressions for partner finance reports.

Corresponds to "Host impressions" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

PARTNER_FINANCE_HOST_REVENUE

public static final Column PARTNER_FINANCE_HOST_REVENUE

Monthly host revenue for partner finance reports.

Corresponds to "Host revenue" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

PARTNER_FINANCE_HOST_ECPM

public static final Column PARTNER_FINANCE_HOST_ECPM

Monthly host eCPM for partner finance reports.

Corresponds to "Host eCPM" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

PARTNER_FINANCE_PARTNER_REVENUE

public static final Column PARTNER_FINANCE_PARTNER_REVENUE

Monthly partner revenue for partner finance reports.

Corresponds to "Partner revenue" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

PARTNER_FINANCE_PARTNER_ECPM

public static final Column PARTNER_FINANCE_PARTNER_ECPM

Monthly partner eCPM for partner finance reports.

Corresponds to "Partner eCPM" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

PARTNER_FINANCE_GROSS_REVENUE

public static final Column PARTNER_FINANCE_GROSS_REVENUE

Monthly gross revenue for partner finance reports.

Corresponds to "Gross revenue" in the DFP UI. Compatible with the PARTNER_FINANCE report type.

Method Detail

values

public static Column[] values()

Returns an array containing the constants of this enum type, in the order they are declared. This method may be used to iterate over the constants as follows:

for (Column c : Column.values())
    System.out.println(c);

Returns:

an array containing the constants of this enum type, in the order they are declared

valueOf

public static Column valueOf(String name)

Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)

Parameters:

name - the name of the enum constant to be returned.

Returns:

the enum constant with the specified name

Throws:

IllegalArgumentException - if this enum type has no constant with the specified name

NullPointerException - if the argument is null

value

public String value()

fromValue

public static Column fromValue(String v)